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Client Overview
Client: California Dental Care & Orthodontics
Industry: Dental Care and services
Location: Los Angeles, CA, United States.
Service Provided: Local SEO
Duration: 12 months
Website Traffic Growth
Website Traffic: Increased by 80% within six months.
Local Search Rankings: Achieved top 3 positions for 30 targeted keywords. New Patient Appointments increased by 60%.
Top Ranking Keyword
affordable implant dentist
Introduction
Background Information
Goals and Objectives
Strategy and Implementation
Results and Metrics
Challenges and Solutions
Lessons Learned
Conclusion
In this case study, we explore how Motionturst Digital LTD successfully enhanced the local SEO for a dental practice company in California. The goal was to increase the practice’s online visibility, drive more organic traffic to their website, and ultimately, attract more patients.
Client Overview: Our client, a reputable dental practice located in California, offers a wide range of dental services including general dentistry, orthodontics, and cosmetic procedures. Despite their excellent service quality and patient satisfaction, they faced stiff competition in the local market and struggled with low online visibility.
Initial SEO Status: Before partnering with California Dental Care & Orthodontics, the dental practice had a minimal online presence. Their website ranked poorly for relevant local search terms, and they had a limited number of online reviews. Additionally, their Google My Business profile was not fully optimized, and their NAP information was inconsistent across various online directories.
The primary objectives set for the campaign were:
SEO Audit: We conducted a thorough SEO audit to identify technical issues, content gaps, and optimization opportunities. Key findings included slow page load times, poorly optimized meta tags, and a lack of local keywords in content.
Keyword Research: The team performed extensive keyword research to identify high-traffic, low-competition local keywords. Keywords such as “California dentist,” “best dentist in California,” and “affordable dental services in california” were prioritized.
On-Page SEO: Our local SEO expert optimized on-page elements including meta titles, descriptions, headers, and content. Local keywords were strategically integrated into service pages, blog posts, and FAQs. Additionally, they improved site speed and mobile responsiveness.
Off-Page SEO: The team engaged in link-building strategies by reaching out to local blogs, healthcare directories, and community websites. They also created high-quality content for guest posting, which helped build authoritative backlinks.
Local Listings and Directories: Our local seo agency optimized and updated the dental practice’s Google My Business profile, ensuring accurate and consistent NAP information. They also listed the practice on prominent local directories such as Yelp, Healthgrades, and Zocdoc.
Content Strategy: The content strategy focused on creating valuable and localized content. Blog posts about common dental issues, preventive care tips, and patient testimonials were published regularly. They also developed location-specific service pages to target different cities in California.
Reviews and Reputation Management: To boost the practice’s online reputation, California Dental Care & Orthodontics implemented a review generation campaign. Patients were encouraged to leave reviews through follow-up emails and in-office prompts. They also set up alerts to monitor and respond to reviews promptly.
Quantitative Results:
Challenges:
Solutions:
This project underscored the importance of a comprehensive local SEO strategy that includes both on-page and off-page optimizations. It also highlighted the value of continuous monitoring and adapting to changing search algorithms.
MotionTrust Digital’s local SEO efforts significantly improved the dental practice’s online presence, resulting in higher search rankings, increased website traffic, and more patient appointments. This case study demonstrates the effectiveness of a targeted local SEO strategy in a competitive market.
Local SEO for dentists involves optimizing your online presence to attract more local patients searching for dental services in your area.
It helps your dental practice appear in local search results when potential patients look for dental services nearby, increasing your visibility and patient base.
Focus on optimizing your Google My Business profile, acquiring local citations, and gathering positive reviews from satisfied patients.
Local SEO helps businesses connect with local customers when they’re looking for your products or services online. It improves your visibility in local search results, driving more traffic, leads, and sales.
Include local keywords (“best dentist in California“), create location-specific service pages, and ensure your NAP information is consistent across your website.
Optimize your website by including local keywords in your meta tags, headings, and content, ensuring your site is mobile-friendly, improving site speed, and creating locally-focused content.
The time it takes to see results from local SEO can vary based on factors like competition, the effectiveness of your strategy, and the specifics of your industry. Generally, you may start seeing improvements within a few months.
Use tools like Google Analytics and Google Search Console to monitor website traffic, keyword rankings, and patient interactions, such as appointment requests and phone calls.
Results can vary based on competition and the effectiveness of your strategies, but consistent efforts typically yield noticeable improvements in local search rankings within a few months.
If we failed to delivered in metioned we will completely refund you.
We scale organic growth with authority backlinks and performance-driven SEO.
