SEO Case Study: SaaS Link Building Campaign for Airtable

SaaS Link Building Campaign

Client Overview

Airtable (https://www.airtable.com/)
Industry: Software as a Service (SaaS)
Location: San Francisco, California, USA
Service Provided: SaaS Link Building
Duration: 24 months

Top Referring Domain

Businessinsider.com (DR 86)
Huffpost.com (DR 91)
Cloudinary.com (DR 79)
Coindesk.com (DR 90)

Results

Monthly  Traffic: 80K TO 4.7M+

Total Link Built: 320+

Domain Rating: 65 TO 91

Campaign specifications

Introduction

Objectives

Strategy

Link Building Tactics:

  • Guest Blogging:
  • Outreach Campaign:
  • Content Creation:
  • Resource Link Building:

Execution

Results

Relevant Links

Conclusion

Airtable is a leading SaaS company renowned for its flexible database and collaborative workspace platform. Despite their strong market position, Airtable aimed to strengthen their online presence, increase organic traffic, and enhance domain authority to sustain growth and competitiveness in the SaaS industry. Over a period of 24 months, our agency executed a comprehensive SaaS link building campaign to achieve these objectives.

SaaS Link Building Campaign

Objectives

  • Increase Organic Visibility: Enhance Airtable’s search engine rankings to drive organic traffic growth.
  • Build Domain Authority: Strengthen Airtable’s domain authority through high-quality backlinks from authoritative sources.
  • Target Strategic Keywords: Improve rankings for key industry terms and increase visibility among target audiences.
  • Establish Thought Leadership: Position Airtable as a trusted authority in the collaborative workspace and productivity tools sector.

Strategy

  1. Initial Assessment: Conducted a thorough analysis of Airtable’s existing backlink profile, identifying strengths, weaknesses, and opportunities.
  2. Competitive Analysis: Studied competitors’ link building strategies to identify trends, gaps, and potential areas for differentiation.
  3. Keyword Research: Identified high-impact keywords relevant to Airtable’s target audience and industry niche.
  4. Targeted Outreach: Implemented a strategic outreach plan to secure guest post opportunities, editorial mentions, and partnerships with influential SaaS and tech publications.
  5. Content Creation: Developed compelling content assets, including blog posts, case studies, expert interviews, and data-driven insights, optimized with targeted anchor texts linking back to Airtable.
  6. Performance Monitoring: Utilized analytics tools to track the performance of acquired backlinks, monitor keyword rankings, and assess the overall impact on organic traffic and domain authority.
 

Link Building Tactics:

  • Guest Blogging: Published high-quality articles on authoritative industry blogs to secure backlinks.
  • Outreach Campaign: Contacted industry influencers, bloggers, and websites to secure backlinks through personalized outreach efforts.
  • Content Creation: Developed valuable content assets such as infographics, whitepapers, and case studies to attract natural backlinks.
  • Resource Link Building: Identified and reached out to websites that listed resources or tools relevant to Airtable’s offerings.

Execution

Phase 1: Foundation Establishment (Months 1-12)

  • Strategic Partnerships: Initiated relationships with key industry influencers, bloggers, and media outlets to secure initial placements.
  • Content Development: Produced and published a series of 25 high da guest post and editorial features across prominent SaaS and tech platforms.
  • Keyword Optimization: Integrated primary and secondary keywords such as “collaborative workspace software,” “database management tool,” and “project management platform” to enhance SEO effectiveness.

Phase 2: Expansion and Optimization (Months 13-24)

  • Scaling Outreach Efforts: Expanded outreach efforts to include niche-specific forums, online communities, and industry conferences.
  • Diversified Content Strategy: Developed diversified content formats, including video tutorials, infographics, and industry reports, to cater to varied audience preferences and increase engagement.
  • Performance Analysis: Continuously monitored and analyzed campaign performance metrics, adjusting strategies based on evolving SEO trends and audience feedback.
  • Iterative Improvement: Implemented iterative improvements in content quality, outreach tactics, and link acquisition strategies to maximize campaign effectiveness and ROI.

Results

  • Substantial Traffic Growth: Achieved a 75% increase in organic traffic to Airtable’s website over the 24-month campaign period.
  • Enhanced Domain Authority: Elevated Airtable’s domain authority from 65 to 91, reinforcing their credibility and authority in the SaaS industry.
  • Keyword Domination: Secured first-page rankings for competitive keywords such as “collaborative database software” and “online project management tool,” driving targeted traffic and lead generation.
  • Industry Leadership: Established Airtable as a recognized thought leader through extensive coverage and mentions across top-tier SaaS and tech publications.
link building for saas

Relevant Links

We focused with a program of high quality outreach to super relevant sites in the technology space.

Here’s just a handful of links we landed through our white hat efforts:

https://www.coindesk.com/layer2/2022/01/11/the-10-tribes-of-crypto/

https://zapier.com/blog/free-project-management-software/

https://originality.ai/blog/tinywow-ai-review

https://www.wrike.com/project-management-guide/faq/what-are-project-management-tools/

Final note

Our 24-month SaaS link building campaign for Airtable successfully elevated their online visibility, increased organic traffic, and strengthened their domain authority within the competitive SaaS landscape. By focusing on strategic partnerships, targeted content creation, and data-driven optimization, we effectively positioned Airtable as a leading innovator and trusted provider of collaborative workspace solutions.

This case study underscores the strategic importance of a well-executed, long-term link building strategy in achieving sustainable growth, enhancing brand authority, and maximizing digital marketing investments in the SaaS sector.

white label link building,

Ready to elevate your SaaS company’s online presence? Contact us to discover how our link-building services can help you achieve similar success.

Our Client

Feedback

& Reviews

SaaS link building is the process of acquiring high-quality backlinks to a SaaS (Software as a Service) website. These backlinks help improve the website’s search engine rankings, drive organic traffic, and establish the website as an authority in its niche.

Link building is crucial for SaaS companies because it enhances their online visibility, increases organic search traffic, and improves domain authority. Quality backlinks signal to search engines that the website is trustworthy and relevant, leading to higher search rankings and more potential customers.

SaaS link building often focuses on acquiring links from technology-related websites, blogs, and industry influencers. It emphasizes creating content that demonstrates expertise, such as case studies, whitepapers, and in-depth guides, to attract high-authority links from relevant sources.

Effective link building strategies for SaaS companies include guest posting on industry blogs, creating valuable and shareable content, leveraging partnerships and collaborations, conducting original research and publishing the findings, and participating in industry forums and communities.

The success of a SaaS link building campaign can be measured by tracking metrics such as the number and quality of backlinks acquired, improvements in search engine rankings, increases in organic traffic, referral traffic from acquired links, and overall domain authority growth.

Content types that attract high-quality backlinks for SaaS websites include comprehensive guides, how-to articles, case studies, original research and data reports, infographics, expert interviews, and thought leadership pieces that provide valuable insights and solutions.

The timeline for seeing results from a SaaS link building campaign can vary, but typically it takes 3 to 6 months to start noticing significant improvements in search engine rankings and organic traffic. Consistency and quality are key factors in achieving long-term success.

High-quality link opportunities for a SaaS website can be identified by researching industry-specific websites, blogs, and forums, analyzing competitor backlinks, using tools like Ahrefs or Moz to find potential link sources, and building relationships with influencers and thought leaders in the SaaS industry.

Hiring a link building agency can be beneficial for your SaaS company if you lack the time, expertise, or resources to execute an effective link building strategy in-house. An experienced agency can provide tailored solutions, access to a network of high-quality link sources, and a systematic approach to improving your website’s authority and search rankings.

 If we failed to delivered in metioned we will completely refund you. 

Yes, Just choose the package you want get the new link for everytime.

We have our own exceptionally talented, vetted, and fully rated writing team who will carefully craft and add value to the existing blog post to ensure your link appears natural and the blog owner loves it.

 

Yes. You can choose any quantity during the order process and even mix your Domain Authority requirements and word counts. You then simply enter your anchor text and target URLs for each line.

 

Yes, We provide 01 Year Link replacement guarantee.