The notice names the policy Amazon believes you breached. Reading it precisely is the job.
Amazon account reinstatement
Amazon account reinstatement for UK and US sellers
Account deactivated or a listing suspended? We read the notice, help you fix what it points at, then write an honest Plan of Action that answers what Amazon actually asked — and manage the suspension appeal through to a decision.
In short
Amazon account reinstatement means reading the suspension notice, fixing the root cause and writing a Plan of Action that answers what Amazon asked, then managing the appeal to a decision. Listing appeals start at $499 and account appeals at $1,499. Simple cases can clear in days; account cases often take weeks.
Notice + Evidence + Plan = Appeal
24hNotice read
3-partPlan of Action
0Fake documents
How every case is run — the decision itself always belongs to Amazon.
Trusted by 120+ Amazon brands & agencies
Who this is for
Built for sellers who have just read a suspension notice
An appeal is only as good as what you can evidence, so the paperwork decides the path.
A rushed first appeal is the most common reason a recoverable suspension becomes a long one.
We will not submit an appeal we believe is dishonest — caught, it ends the account.
The appeal problem
Why recoverable suspensions turn into long ones
A rushed appealSent in the first hour, before the notice is properly read
The wrong violationAnswers a different question from the one Amazon asked
A longer suspensionEach rejection makes the next appeal harder to win
What a suspension means
Listing, account or Section 3: what a suspension actually means
Amazon account reinstatement is the process of getting a suspended listing or selling account restored, usually by submitting a Plan of Action that explains the root cause, the corrective action taken and the measures that stop it happening again. Amazon suspends at three levels, and they are not equally serious.
-
Level 1. Listing suspension
One ASINTakes one product off sale. Usually the quickest to resolve, as long as the listing is genuinely corrected before the appeal says it is.
-
Level 2. Selling privileges
Whole accountThe account is deactivated and disbursements are held. Typically longer, and often more than one submission.
-
Level 3. Section 3 suspension
Most seriousUnder Section 3 of the Business Solutions Agreement, for suspected deception, fraud or risk to customers. Funds are commonly held and there is little room for a second try.
-
Level 4. Reading the notice
The whole jobAn appeal that answers the wrong violation is worse than no appeal at all. Reading the notice precisely comes first.
Suspensions we handle
Suspensions we handle, and what Amazon will ask for
Every suspension type comes with its own evidence. Knowing what Amazon will ask for before you appeal is most of the work.
Order defect rate, late shipment, cancellations or valid tracking below target. Amazon wants a root cause per metric and the fulfilment changes behind it.
Complaints that items are not genuine. Expect to show supplier invoices matching your sales volume, supplier contact details and, where relevant, a letter of authorisation.
A trademark, copyright or patent notice from a rights owner. The strongest route is a retraction, or evidence the claim is wrong, such as a licence.
Account-level action for suspected deception or risk to customers. Needs a precise Plan of Action, business records and often more than one round.
Your account is linked to another one that was suspended. Amazon needs the link explained, with ID, business registration and bank or utility documents.
Verification failed. Not a Plan of Action case: valid ID, a bank or card statement and a utility bill that match your registration details.
Incentivised reviews, review swaps or inserts asking for a good review. Amazon wants the practice named, ended and controlled for. See our compliant review management.
Restricted, unsafe or non-compliant products. Test reports, certificates, safety data sheets and labels, plus removal of non-compliant stock.
The first 24 hours
Amazon seller account suspended? Do this first
Do this
- Read the notice and find the exact policy. Not the category — the specific clause, in Account Health or Performance Notifications.
- Check your Account Health Rating. It shows which violations Amazon has counted against you.
- Preserve the evidence. Supplier invoices, purchase orders, authorisation letters, safety documents, whatever the notice references.
- Stop the underlying cause. If it is a listing or inventory issue, fix it before an appeal says you have.
- Work out the exposure. Held funds, inbound and FBA stock, storage fees. It changes how hard to push for the fastest route.
What not to do
Do not fire off an immediate appealA rushed first appeal is the most common reason a suspension drags on
Do not open several casesOne suspension, one case, one clear line of communication
Do not argue or blame Amazon in writingDefensive appeals are rejected almost automatically
Do not open a new seller accountAmazon links it to the old one, and a recoverable suspension becomes permanent
Send us the notice
Amazon Plan of Action
What goes into an Amazon Plan of Action
A Plan of Action is the document Amazon reviews before reinstating you. It wants three things, in this order, with evidence.
1Root cause
- What actually happened, stated plainly
- Not “a misunderstanding”
- Not “a supplier error” unless you can evidence it
- And why it was not caught sooner
2Corrective action
- What you have already done
- Listings removed, stock quarantined
- Supplier changed or verified
- Each step with its date
3Preventive measures
- The process change that stops it recurring
- Who owns it, and how often it runs
- Specific enough for a reviewer to picture
- Backed by documents where possible
The toneShort → factual → evidenced
Most rejected appeals are rejected for defensiveness, vagueness, or answering a different question from the one asked.
Realistic timelines
How long does Amazon reinstatement take?
We give you a range after reading your notice, not before. As a general shape:
A single ASIN with a clear fix is often decided within days once the cause is genuinely corrected.
Deactivated accounts usually take longer and frequently need more than one submission.
Anything needing document verification runs to Amazon’s queue, which no agency can speed up.
Nobody can promise reinstatement or a date. If we think an appeal is unlikely to work, we say so instead of taking the fee.
UK seller rights
UK sellers: your rights under the P2B Regulation
Sellers on Amazon’s European stores, including amazon.co.uk, have rights under the platform-to-business rules, retained in UK law. They do not replace a good appeal, but they shape what you can ask for.
1A statement of reasons
- Given before or when a restriction or suspension takes effect
- In writing you can keep
- It tells you what to answer
230 days’ notice
- Before a full termination takes effect
- With exceptions, such as legal obligations or repeated breaches
- And a chance to clarify the facts
3CEDR mediation
- Only after Amazon’s complaint process
- £245 + VAT, about 50–60 days
- The outcome is not binding on Amazon
Worth knowingAccount Health Assurance is US and Canada only
Amazon’s protection for sellers with a strong Account Health Rating does not cover amazon.co.uk, so UK sellers rely on the appeal itself. This section is general information, not legal advice. Sources: P2B Regulation, Article 4, CEDR Amazon Mediation Scheme, Amazon Account Health Assurance.
Verified client reviews
What clients say, on the record.
★★★★★ Verified on ClutchThey not only delivered results quickly, but did so in a way that felt aligned with our brand and Amazon's terms.
Amazon marketing servicesQuality 5.0Schedule 5.0Cost 5.0Refer 5.0Peter ReitanoCEO, Mojo — Toronto · eCommerce · Aug 2025
★★★★★ Verified on ClutchWhat stood out most was their understanding of Amazon reputation management.
Online reputation management · Jan–Oct 2025Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Maggie StoneSenior IT Operations, Kendra Scott — Austin, Texas · Retail · Jun 2026
★★★★★ Verified on ClutchMotionTrust Digital's experience with Amazon stands out.
Amazon SEO & ecommerce marketing · Jan–Aug 2026Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Tara LangeContent & Communications Officer, VIBAe — Helsinki, Finland · eCommerce · Aug 2026
★★★★★ Verified on ClutchThey communicated clearly throughout the engagement, provided updates consistently, and remained responsive.
PPC & ecommerce marketing · Jan–May 2026Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Alex TwiggMarketing Director, CEMBLOC — England · Manufacturing · May 2026
★★★★★ Verified on ClutchMotionTrust Digital's personalized approach and deep commitment to understanding our business impressed us.
Amazon consulting & listing optimizationQuality 5.0Schedule 5.0Cost 5.0Refer 5.0James WaddingtonCo-Founder, BlueCo — London, England · Ongoing since Jul 2024
★★★★★ Verified on ClutchThe communication and ease of the whole process were great.
Online reputation management · Dec 2024–Jan 2025Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Mark BOwner, e-commerce company — Kennewick, Washington · Jan 2025
★★★★★ Verified on ClutchThey got it done.
Amazon marketing · Dec 2024–Feb 2025Quality 5.0Schedule 4.0Cost 4.5Refer 4.5Roman ChuyanPresident, Nature Of Beauty Inc. — Boston, Massachusetts · Jan 2025
The offer
Our Amazon account reinstatement service
What is included
- Notice and policy read
- Account Health and case history review
- Evidence checklist for your suspension type
- Guidance on fixing the root cause
- Plan of Action written for you
- Submission and follow-up rounds
A one-time fee per case: listing recovery from $499, account recovery from $1,499 and complex cases such as Section 3, related accounts or earlier rejections from $2,999. We confirm whether we can take the case, and the final price, once we have read it. See the full pricing.
What you get
A named case leadOne person who has read your notice, not a ticket queue
An honest assessment firstIf the appeal is weak, you hear that before you pay
No guarantees, no fake documentsWe will not invent invoices or statements. Ever.
A prevention planThe process change that stops the same notice coming back
Updates at every stepWhat was sent, what Amazon said, what happens next
Send us your suspension notice
The process
How our suspension appeal process works
-
Step 1. Read the notice
The exact policy cited, the suspension level and your Account Health. Usually within one working day.
-
Step 2. Assess honestly
Whether the appeal is winnable, what evidence exists and the realistic range. If it is weak, you hear that first.
-
Step 3. Fix and write
The underlying cause corrected first, then the Plan of Action: root cause, corrective action, preventive measures.
-
Step 4. Submit and follow up
Filed from Account Health, tracked, and revised if Amazon asks for more, so each round adds what was missing.
Pricing
Amazon reinstatement service pricing
A one-time fee per case, set by how complicated the case is. These are starting prices: we confirm whether we can take the case, and the final price, once we have reviewed it.
| IncludesOne-time, per case | Listing RecoveryFrom$499per caseOne straightforward ASIN issue | RecommendedAccount RecoveryFrom$1,499per caseOne straightforward account suspension | Complex RecoveryFrom$2,999per casePrior rejected appeals or multiple related issues |
|---|---|---|---|
| Case-history and evidence review | Included | Included | Included |
| Appeal or Plan of Action preparation, where appropriate | Included | Included | Included |
| Included revision rounds | 1 | 2 | Up to 3 |
| Support window | 14 days | 30 days | 45 days |
| Prevention recommendations | Basic | Detailed | Detailed |
| Specialist review | As needed | Included | Included |
Listing Recovery
From$499per case
One straightforward ASIN issue
- Case-history and evidence review
- Included
- Appeal or Plan of Action preparation, where appropriate
- Included
- Included revision rounds
- 1
- Support window
- 14 days
- Prevention recommendations
- Basic
- Specialist review
- As needed
Recommended
Account Recovery
From$1,499per case
One straightforward account suspension
- Case-history and evidence review
- Included
- Appeal or Plan of Action preparation, where appropriate
- Included
- Included revision rounds
- 2
- Support window
- 30 days
- Prevention recommendations
- Detailed
- Specialist review
- Included
Complex Recovery
From$2,999per case
Prior rejected appeals or multiple related issues
- Case-history and evidence review
- Included
- Appeal or Plan of Action preparation, where appropriate
- Included
- Included revision rounds
- Up to 3
- Support window
- 45 days
- Prevention recommendations
- Detailed
- Specialist review
- Included
- Final acceptance and price follow case review.
- Fees pay for the defined work. Reinstatement, and Amazon’s response time, are not guaranteed.
- Legal representation is separate. Amazon fees, taxes and specialist third-party costs are not included.
- Prices are in US dollars. UK clients get their GBP figure in the written scope.
Suspended, or worried you are about to be?
Tell us what happened and we will tell you what we would do.
FAQ
Amazon account reinstatement questions
How do I get my Amazon seller account reinstated?
Read the notice to find the exact policy Amazon cites, fix the underlying cause, then submit a Plan of Action from Account Health that sets out the root cause, the corrective action you have taken and the preventive measures now in place, with the evidence Amazon asks for. One clear, evidenced appeal works better than several quick ones.
How long does an Amazon appeal take?
It varies by suspension type. Straightforward listing suspensions are often decided within a few days; account-level suspensions and those needing documents commonly take several weeks and more than one submission. Anyone quoting a fixed number of days before reading the notice is guessing.
What should an Amazon Plan of Action include?
Three parts: the root cause of the issue, the immediate corrective action you have already taken, and the preventive measures that stop it recurring. It should be short, specific, factual and backed by documents such as invoices. Vague or defensive Plans of Action are rejected almost automatically.
What is a Section 3 suspension on Amazon?
A Section 3 suspension is an account-level action under Section 3 of Amazon's Business Solutions Agreement, used when Amazon suspects deception, fraud, illegal activity or a risk to customers. Funds are commonly held, the evidence bar is high and it often takes more than one round, so it needs particular care.
Can you guarantee my account will be reinstated?
No. Nobody can, and anyone who does is either guessing or planning to blame you when it fails. The decision is Amazon's alone. What we can do is make sure the Plan of Action answers the actual violation, includes the evidence Amazon asks for and does not make things worse.
How much does an Amazon reinstatement service cost?
Our fees are one-time per case: listing recovery from $499, account recovery from $1,499 and complex recovery from $2,999 for cases such as Section 3, related accounts or earlier rejected appeals. We confirm the final price after reading the notice, and we tell you if we think the case is unlikely to succeed.
Can I open a new Amazon seller account after a suspension?
No. Amazon links new accounts to suspended ones through shared details, devices and banking, and a new account usually turns a recoverable suspension into a permanent one. Appeal the original account instead.
What happens to my funds and FBA stock when my account is suspended?
Amazon usually holds disbursements while an account is deactivated, and FBA stock stays in the warehouse where storage fees can keep running. Depending on the outcome you may need to create removal orders. Work out this exposure early, because it affects how hard to push for the fastest route.
What should I do in the first 24 hours?
Read the notice carefully and identify the exact policy cited. Do not submit an appeal immediately and do not open several cases about the same issue. Gather invoices, supplier documents and anything the notice asks for. A rushed first appeal is the most common reason a recoverable suspension becomes a long one.
What can UK sellers do if Amazon rejects their appeal?
UK sellers can use Amazon's internal complaint process and, after a final response, the CEDR Amazon Mediation Scheme, which costs £245 + VAT and takes around 50 to 60 days. The mediator's recommendation is not binding on Amazon, so a strong, evidenced appeal is still the main route. This is general information, not legal advice.
Work with us
Suspended, or worried you are about to be?
Send us the notice and the ASIN and we will tell you what Amazon is actually asking for, and whether an appeal or a plan of action is the right next move. Two ways to start, and both are free: get a written audit back within 48 hours, or book a 30-minute call with the person who would run the work.