The notice names the policy Amazon believes you breached. Reading it precisely is the job.
Account reinstatement
Amazon account reinstatement for growing brands
Suspended account or listing? We write and submit the Plan of Action and manage the appeal — from the first twenty-four hours through to the decision.
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awesome clients
Altira
Bear Balanced
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HoMedics
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Pet Lovers
We Love Doodles
PettopOlyvo Labs
Who this is for
Built for sellers who have just read a suspension notice
An appeal is only as good as what you can evidence, so the paperwork decides the path.
A rushed first appeal is the most common reason a recoverable suspension becomes a long one.
We will not submit an appeal we believe is dishonest — caught, it ends the account.
What a suspension actually means
Amazon suspends at three levels, and they are not equally serious. A listing suspension takes one ASIN off sale. A selling privileges suspension takes the whole account down and holds the funds. An account deactivation under Section 3 is the most serious and usually relates to policy violations rather than performance.
The notice tells you which one you have and which policy Amazon believes you breached. Reading it precisely is the whole job, because an appeal that addresses the wrong violation is worse than no appeal at all.
The first twenty-four hours
What not to do: do not fire off an immediate appeal. Do not open several cases about the same suspension. Do not argue with the decision or blame Amazon in writing. Do not create a second selling account — that turns a recoverable suspension into a permanent one.
- Identify the exact policy cited. Not the category — the specific clause.
- Preserve the evidence. Supplier invoices, purchase orders, authorisation letters, safety documentation, whatever the notice references.
- Stop the underlying cause. If it is an inventory or listing issue, fix it before you claim you have.
- Work out the financial exposure. Held funds, inbound stock, storage fees. It changes how aggressively you should pursue the fastest route.
How a Plan of Action is built
Amazon wants three things, in this order, with evidence:
- Root cause. What actually happened, stated plainly. Not “a misunderstanding”. Not “a supplier error” unless you can evidence it and explain why you did not catch it.
- Immediate corrective action. What you have already done — listings removed, stock quarantined, supplier changed — with dates.
- Preventive measures. The process change that stops recurrence, specific enough that a reviewer can picture it operating.
It should be short, factual and free of emotion. Most rejected appeals are rejected for defensiveness, vagueness, or answering a different question from the one asked.
Realistic timelines
We will give you a range after reading your notice, not before. As a general shape: listing-level issues are often resolved fastest; account-level suspensions typically take longer and frequently require more than one submission; anything requiring document verification runs to Amazon's own verification queue, which no agency can accelerate.
What we cannot promise
We cannot promise reinstatement, a timeline, or a particular outcome. The decision belongs to Amazon and to nobody else. We also will not submit an appeal we believe is dishonest, because a false Plan of Action that is caught ends the account permanently. If we read your notice and think reinstatement is unlikely, we will tell you that instead of taking the fee.
The process
How an appeal is handled
1
Read the notice
We identify the exact policy cited, the suspension level, and what Amazon is actually asking for. Usually within one working day.
2
Assess honestly
Whether the appeal is winnable, what evidence exists, and what the realistic range looks like. If it is weak, you hear that first.
3
Fix the underlying cause
Listings, inventory, supplier documentation — whatever the notice points at, corrected before the appeal claims it has been.
4
Write the Plan of Action
Root cause, corrective action, preventive measures. Specific, evidenced, unemotional.
5
Submit and manage
Filed through the correct channel, tracked, and revised for resubmission if Amazon comes back with more questions.
Verified client reviews
What clients say, on the record.
★★★★★ Verified on ClutchThey not only delivered results quickly, but did so in a way that felt aligned with our brand and Amazon's terms.
Amazon marketing servicesQuality 5.0Schedule 5.0Cost 5.0Refer 5.0Peter ReitanoCEO, Mojo — Toronto · eCommerce · Aug 2025
★★★★★ Verified on ClutchWhat stood out most was their understanding of Amazon reputation management.
Online reputation management · Jan–Oct 2025Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Maggie StoneSenior IT Operations, Kendra Scott — Austin, Texas · Retail · Jun 2026
★★★★★ Verified on ClutchMotionTrust Digital's experience with Amazon stands out.
Amazon SEO & ecommerce marketing · Jan–Aug 2026Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Tara LangeContent & Communications Officer, VIBAe — Helsinki, Finland · eCommerce · Aug 2026
★★★★★ Verified on ClutchThey communicated clearly throughout the engagement, provided updates consistently, and remained responsive.
PPC & ecommerce marketing · Jan–May 2026Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Alex TwiggMarketing Director, CEMBLOC — England · Manufacturing · May 2026
★★★★★ Verified on ClutchMotionTrust Digital's personalized approach and deep commitment to understanding our business impressed us.
Amazon consulting & listing optimizationQuality 5.0Schedule 5.0Cost 5.0Refer 5.0James WaddingtonCo-Founder, BlueCo — London, England · Ongoing since Jul 2024
★★★★★ Verified on ClutchThe communication and ease of the whole process were great.
Online reputation management · Dec 2024–Jan 2025Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Mark BOwner, e-commerce company — Kennewick, Washington · Jan 2025
★★★★★ Verified on ClutchThey got it done.
Amazon marketing · Dec 2024–Feb 2025Quality 5.0Schedule 4.0Cost 4.5Refer 4.5Roman ChuyanPresident, Nature Of Beauty Inc. — Boston, Massachusetts · Jan 2025
Pricing
What reinstatement costs
A one-time fee per case, set by how complicated the case is. These are starting prices: we confirm whether we can take the case, and the final price, once we have reviewed it.
| IncludesOne-time, per case | Listing RecoveryFrom$499per caseOne straightforward ASIN issue | RecommendedAccount RecoveryFrom$1,499per caseOne straightforward account suspension | Complex RecoveryFrom$2,999per casePrior rejected appeals or multiple related issues |
|---|---|---|---|
| Case-history and evidence review | Included | Included | Included |
| Appeal or Plan of Action preparation, where appropriate | Included | Included | Included |
| Included revision rounds | 1 | 2 | Up to 3 |
| Support window | 14 days | 30 days | 45 days |
| Prevention recommendations | Basic | Detailed | Detailed |
| Specialist review | As needed | Included | Included |
Listing Recovery
From$499per case
One straightforward ASIN issue
- Case-history and evidence review
- Included
- Appeal or Plan of Action preparation, where appropriate
- Included
- Included revision rounds
- 1
- Support window
- 14 days
- Prevention recommendations
- Basic
- Specialist review
- As needed
Recommended
Account Recovery
From$1,499per case
One straightforward account suspension
- Case-history and evidence review
- Included
- Appeal or Plan of Action preparation, where appropriate
- Included
- Included revision rounds
- 2
- Support window
- 30 days
- Prevention recommendations
- Detailed
- Specialist review
- Included
Complex Recovery
From$2,999per case
Prior rejected appeals or multiple related issues
- Case-history and evidence review
- Included
- Appeal or Plan of Action preparation, where appropriate
- Included
- Included revision rounds
- Up to 3
- Support window
- 45 days
- Prevention recommendations
- Detailed
- Specialist review
- Included
- Final acceptance and price follow case review.
- Fees pay for the defined work. Reinstatement, and Amazon’s response time, are not guaranteed.
- Legal representation is separate. Amazon fees, taxes and specialist third-party costs are not included.
- Prices are in US dollars. UK clients get their GBP figure in the written scope.
Suspended, or worried you are about to be?
Tell us what happened and we will tell you what we would do.
FAQ
Suspension and appeal questions
How long does an Amazon appeal take?
It varies by suspension type. Straightforward listing suspensions are often decided within a few days; account-level suspensions and those requiring documentation commonly take several weeks and more than one submission. Anyone quoting you a fixed number of days before reading the notice is guessing.
Can you guarantee my account will be reinstated?
No. Nobody can, and anyone who does is either lying or planning to blame you when it fails. The decision is Amazon's alone. What we can do is make sure the Plan of Action addresses the actual violation, contains the evidence Amazon asks for, and does not make things worse — which is where most self-written appeals fail.
What is a Plan of Action?
It is the document Amazon requires to reinstate you, and it has three parts: the root cause of the issue, the immediate corrective action you have taken, and the preventive measures that stop it recurring. It must be specific, evidenced and free of excuses. Amazon rejects vague or defensive appeals almost automatically.
What should I do in the first 24 hours?
Read the notice carefully and identify the exact policy cited. Do not submit an appeal immediately. Do not open multiple cases about the same issue. Gather invoices, supplier documents and any evidence the notice asks for. A rushed first appeal is the most common reason a recoverable suspension becomes a long one.
Work with us
Suspended, or worried you are about to be?
Send us the notice and the ASIN and we will tell you what Amazon is actually asking for, and whether an appeal or a plan of action is the right next move. Two ways to start, and both are free: get a written audit back within 48 hours, or book a 30-minute call with the person who would run the work.