Check a listing against Amazon field limits, restricted phrases, keyword duplication and the spelling variants that quietly cost you rank.
Altira
Bear Balanced
Dr. Martin’s NutritionAltira
HoMedics
Mojo
JEETHoMedics
Marley
KoreanSkin
NativaeMarley
Olyvo Labs
Pet Lovers
We Love Doodles
PettopOlyvo LabsPaste a listing in and the checker reads it against the six things that most often cost a page its ranking or its place on the shelf.
200 for the title, 500 per bullet, 250 bytes for backend search terms. Category limits can be shorter; check yours in Seller Central.
Example view — illustrative figures, not a live account.
Amazon indexes a term once. A word already in your title is wasted space in the backend field.
Example view — illustrative figures, not a live account.
Promotional claims, guarantees and superlatives that can get a listing suppressed.
Example view — illustrative figures, not a live account.
Spellings and product words from another marketplace — the single most common problem in listings ported between marketplaces.
Example view — illustrative figures, not a live account.
Commas and semicolons consume characters without creating a term.
Example view — illustrative figures, not a live account.
Every one you leave empty is indexable space given away.
Example view — illustrative figures, not a live account.
Why the spelling check matters more than it sounds. “Trainers” and “sneakers” are not synonyms to Amazon's index — they are different keywords with different volumes. A listing written for one marketplace and shipped to another routinely indexes strongly for words its buyers never type.
| Field | Limit | Indexed | What it is for |
|---|---|---|---|
| Title | 200 characters | Heavily | Primary term early, brand handled correctly, readable on a phone |
| Bullets | 500 each, five of them | Yes | Objection, benefit, specification, use case, reassurance |
| Backend terms | 250 bytes | Yes | Terms that do not fit naturally anywhere visible |
| A+ Content | Module dependent | No | Conversion, not ranking |
| Description | 2,000 characters | Weakly | Replaced by A+ Content when you have it |
Everything this tool looks at is mechanical: character counts, duplicated terms, phrases Amazon's policies do not allow, punctuation that breaks a backend field. A listing can pass every one of those checks and still not sell, because none of them ask whether the first bullet answers the question the buyer arrived with. Treat a clean result as the floor — the point at which nothing is actively working against you.
The duplication check is the least intuitive of them, and often the one that matters most. Repeating a keyword in the title, the bullets and the backend field does not make it count three times; it spends bytes in a field that is capped and leaves other terms unindexed. The backend field in particular is not a place to restate the title. Fill it with the spelling variants, the plurals and the words buyers use that no copywriter would put on the front of the page.
This tool covers the mechanical half of listing optimisation. The judgement half — what the page should actually say — is the work itself, and the Èidean engagement shows what it involved on a real catalogue. The keyword mapper handles the field each term belongs in, and prices are published.
We send back the rewritten title, bullets and backend terms for your weakest listing, with the reasoning, within 48 hours.
★★★★★ Verified on ClutchThey not only delivered results quickly, but did so in a way that felt aligned with our brand and Amazon's terms.
Amazon marketing servicesQuality 5.0Schedule 5.0Cost 5.0Refer 5.0Peter ReitanoCEO, Mojo — Toronto · eCommerce · Aug 2025
★★★★★ Verified on ClutchWhat stood out most was their understanding of Amazon reputation management.
Online reputation management · Jan–Oct 2025Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Maggie StoneSenior IT Operations, Kendra Scott — Austin, Texas · Retail · Jun 2026
★★★★★ Verified on ClutchMotionTrust Digital's experience with Amazon stands out.
Amazon SEO & ecommerce marketing · Jan–Aug 2026Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Tara LangeContent & Communications Officer, VIBAe — Helsinki, Finland · eCommerce · Aug 2026
★★★★★ Verified on ClutchThey communicated clearly throughout the engagement, provided updates consistently, and remained responsive.
PPC & ecommerce marketing · Jan–May 2026Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Alex TwiggMarketing Director, CEMBLOC — England · Manufacturing · May 2026
★★★★★ Verified on ClutchMotionTrust Digital's personalized approach and deep commitment to understanding our business impressed us.
Amazon consulting & listing optimizationQuality 5.0Schedule 5.0Cost 5.0Refer 5.0James WaddingtonCo-Founder, BlueCo — London, England · Ongoing since Jul 2024
★★★★★ Verified on ClutchThe communication and ease of the whole process were great.
Online reputation management · Dec 2024–Jan 2025Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Mark BOwner, e-commerce company — Kennewick, Washington · Jan 2025
★★★★★ Verified on ClutchThey got it done.
Amazon marketing · Dec 2024–Feb 2025Quality 5.0Schedule 4.0Cost 4.5Refer 4.5Roman ChuyanPresident, Nature Of Beauty Inc. — Boston, Massachusetts · Jan 2025
Because Amazon counts storage, not letters. Standard English characters are one byte each, so 250 bytes is 250 characters — but accented characters and symbols can take two or more, and anything past the limit is silently ignored rather than rejected.
No. If it is in the title it is already indexed, and repeating it consumes bytes you could spend on a term you do not rank for. The same applies to any word already used in the title.
No. It covers the promotional and guarantee language that most often causes suppression, but Amazon's style guidelines are longer and category-specific rules exist on top. Treat a clean result as encouraging rather than conclusive.
Fixing indexing problems and adding missing terms usually shows movement within two to four weeks, because Amazon re-indexes quickly. Fixing conversion problems takes longer to show, because rank follows sales history rather than leading it.
Work with us
Passing the checks is the floor; the listing still has to sell. Book 30 minutes to talk through the rewrite with the person who would write it, or send the ASIN for a free written audit. If the copy is already good, we will tell you where the problem actually is.
