Product launch

Amazon product launch for growing brands

Pre-launch keyword and pricing strategy, listing build, launch advertising, and the first ninety days of ranking work on Amazon. No giveaways, no rank manipulation.

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Who this is for

Built for brands with stock landed and a price worth defending

Stock readyLanded or arriving

Going out of stock mid-launch undoes most of the work, so the timing has to hold.

FundedNinety days of advertising

Early velocity is what buys rank, and that takes funded weeks rather than days.

RegisteredBrand Registry, before launch

A+ Content, Brand Story and Sponsored Brands all depend on it being in place.

DefensibleA price that is not the cheapest

An undifferentiated product in a price-led category has no launch worth planning.

The problem

Why most Amazon launches stall

Launching with no historyNothing for Amazon to rank or bid on yet
Spend goes out blindBroad campaigns paying to discover the obvious
The window closesMomentum never arrives and the listing stalls
The difference

What we do differently

Four decisions that separate a launch from switching the ads on.

  1. Point 1. Listing before spend

    Indexed first

    Research, then the page, then the first pound of advertising. Spending into a listing that is not ready is how launch budgets disappear.

  2. Point 2. A funded window

    Ninety days

    Early velocity is what buys rank, and it takes funded weeks rather than days. The budget is agreed before anything starts.

  3. Point 3. Inside the rules

    No giveaways

    No giveaway or review-incentive tactics. They are the fastest way to turn a launch into a suspension.

  4. Point 4. We will say no

    Before the fee

    An undifferentiated product in a price-led category has no launch worth planning, and you will hear that before you are invoiced.

How it works

Our launch process

Step — 01

Category and pricing plan

Competitor read, launch price, target price and the margin maths that supports both.

Step — 02

Keyword set and listing build

Research first, then title, bullets, backend, A+ Content and images — live before spend starts.

Step — 03

Vine and review setup

Amazon's own early-review programme enrolled at launch, plus Request a Review automation ready to run.

Step — 04

Days 1–30: learn

Broad and automatic campaigns on a controlled budget. The goal is data, not immediate profit.

Step — 05

Days 31–60: concentrate

Budget moves to exact-match campaigns on proven converters. Losing terms negated.

Step — 06

Days 61–90: consolidate

Push for organic position on earned terms, trim spend, and write up the real picture.

Launch advertising

The first thirty days are for learning: broad and automatic campaigns on a controlled budget to find which terms convert. Days thirty to sixty move budget into exact-match campaigns on the winners. Days sixty to ninety push for organic position on the terms that have earned it and trim the rest.

What we will not do: no giveaway schemes, no discount-for-review arrangements, no incentivised purchases, no external rank-manipulation services. All of these breach Amazon's policies and every one of them puts the account at risk. A launch here is advertising and listing quality — that is the whole toolkit, and it is enough.

The first ninety days

You get a weekly note during the launch window rather than the usual monthly report, because this is the period where decisions actually change the outcome. At day ninety we write up what worked, what the product's real position is, and what the ongoing plan should be.

Industry wins

Proven results with 7- and 8-figure Amazon brands

eCommerce

Amazon SEO & listing optimisation

Visibility rebuilt on marketplace search data

Keyword sets rebuilt against each marketplace's own data rather than adapted from another marketplace's listing, then titles, bullets and backend terms rewritten to match. Clients across this group report stronger keyword rankings, more organic traffic and better conversion.

Engagement8 months
Client rating5.0 / 5.0
Tara LangeContent & Communications Officer, VIBAe
Verified on Clutch ★★★★★
Search #9 #2 #14
4eCommerce brands, all rating the work 5.0

Also in this group: Èidean · Seeds Wild · Mojo

Consumer brands

Amazon SEO & listing optimisation

40% sales increase and organic ranking gains

Listings rebuilt from Amazon keyword data with backend terms and A+ Content restructured. The client reports a 40% increase in sales alongside substantial improvement in organic ranking — an engagement that has been running since 2024.

EngagementOngoing since Jul 2024
Sales change+40%
James WaddingtonCo-Founder, BlueCo — London
Verified on Clutch ★★★★★
MONTHLY SALES +40% Jul 2024 →
+40%Sales increase, as reported by the client on Clutch

Also in this group: Magic Under (France)

Manufacturing

PPC & ecommerce marketing

Wasted ad spend cut, keyword positions held

Campaign structure rebuilt around intent — discovery, performance and brand defence separated — with negatives worked weekly and bids set against a target agreed in advance. Reported outcome: steadier positions and better click-through at lower waste.

Engagement5 months
Client rating5.0 / 5.0
Alex TwiggMarketing Director, CEMBLOC — England
Verified on Clutch ★★★★★
ACoS BY CAMPAIGN TYPE TARGET Discovery Exact Brand Competitor
5.0Quality, schedule, cost and referral, all rated 5.0

Also in this group: Clenviro (website SEO, not Amazon)

Supplements

Amazon review generation

Fifty verified reviews in a single month

A review programme run entirely on Amazon's own mechanisms — nothing bought, nothing conditional — with the sourcing and the policy position shown to the client rather than glossed over. Reported outcome: 50 verified reviews including photo and video from real buyers within one month, and improved store visibility.

Engagement1 month
Client rating5.0 / 5.0
Peter ReitanoCEO, Mojo — Toronto, Canada
Verified on Clutch ★★★★★
REVIEW MONITOR ★★★★★ Logged ★★☆☆☆ Escalated RECURRING THEME ×7
50Verified reviews from real buyers, inside one month

Also in this group: Kendra Scott · Seeds Wild

Technology

Amazon SEO services

Product discoverability across a full range

Keyword and indexing work across the catalogue, rebuilding backend terms where listings were indexing on the wrong vocabulary entirely. Reported outcome: improved keyword rankings and stronger product discoverability.

Engagement8 months
Client rating5.0 / 5.0
Jonas SvenssonMarketing Manager, Sweden
Verified on Clutch ★★★★★
KEYWORD INDEX TITLE BULLETS BACKEND NOT INDEXED
5.0Rated 5.0 across all four Clutch measures

Client published the review anonymously

Verified client reviews

What clients say, on the record.

★★★★★ Verified on Clutch

They not only delivered results quickly, but did so in a way that felt aligned with our brand and Amazon's terms.

Amazon marketing services
Quality 5.0Schedule 5.0Cost 5.0Refer 5.0
Peter ReitanoCEO, Mojo — Toronto · eCommerce · Aug 2025
★★★★★ Verified on Clutch

What stood out most was their understanding of Amazon reputation management.

Online reputation management · Jan–Oct 2025
Quality 5.0Schedule 5.0Cost 5.0Refer 5.0
Maggie StoneSenior IT Operations, Kendra Scott — Austin, Texas · Retail · Jun 2026
★★★★★ Verified on Clutch

MotionTrust Digital's experience with Amazon stands out.

Amazon SEO & ecommerce marketing · Jan–Aug 2026
Quality 5.0Schedule 5.0Cost 5.0Refer 5.0
Tara LangeContent & Communications Officer, VIBAe — Helsinki, Finland · eCommerce · Aug 2026
★★★★★ Verified on Clutch

They communicated clearly throughout the engagement, provided updates consistently, and remained responsive.

PPC & ecommerce marketing · Jan–May 2026
Quality 5.0Schedule 5.0Cost 5.0Refer 5.0
Alex TwiggMarketing Director, CEMBLOC — England · Manufacturing · May 2026
★★★★★ Verified on Clutch

MotionTrust Digital's personalized approach and deep commitment to understanding our business impressed us.

Amazon consulting & listing optimization
Quality 5.0Schedule 5.0Cost 5.0Refer 5.0
James WaddingtonCo-Founder, BlueCo — London, England · Ongoing since Jul 2024
★★★★★ Verified on Clutch

The communication and ease of the whole process were great.

Online reputation management · Dec 2024–Jan 2025
Quality 5.0Schedule 5.0Cost 5.0Refer 5.0
Mark BOwner, e-commerce company — Kennewick, Washington · Jan 2025
★★★★★ Verified on Clutch

They got it done.

Amazon marketing · Dec 2024–Feb 2025
Quality 5.0Schedule 4.0Cost 4.5Refer 4.5
Roman ChuyanPresident, Nature Of Beauty Inc. — Boston, Massachusetts · Jan 2025
Pricing

What a launch costs

A product launch is a fixed 90-day engagement with one total price, payable in three instalments. It covers the launch from readiness checks to the first ninety days of advertising.

Amazon product launch plans compared (fixed 90-day engagement): price and what each includes
IncludesFixed 90-day engagementLaunch Essentials$4,500for 90 days1 parent ASINRecommendedLaunch + Creative$5,999for 90 days1 parent ASIN, with creativeMulti-Product Launch$8,999for 90 daysUp to 3 parent ASINs
Payment option3 × $1,500$2,000 + $2,000 + $1,999$3,000 + $3,000 + $2,999
Parent ASINs launched11Up to 3
Readiness, competitor and pricing reviewIncludedIncludedIncluded
Keyword research and listing copyIncludedIncludedIncluded
Image designYou provide the images7 images5 images per product
Standard A+ ContentSeparate1 buildUp to 3 builds
PPC setup and management90 days90 days90 days
Managed monthly ad-spend limit$5,000$10,000$20,000
Vine and Request a Review workflow help, where eligibleIncludedIncludedIncluded
UpdatesWeeklyWeeklyWeekly

Launch Essentials

$4,500for 90 days

1 parent ASIN

Payment option
3 × $1,500
Parent ASINs launched
1
Readiness, competitor and pricing review
Included
Keyword research and listing copy
Included
Image design
You provide the images
Standard A+ Content
Separate
PPC setup and management
90 days
Managed monthly ad-spend limit
$5,000
Vine and Request a Review workflow help, where eligible
Included
Updates
Weekly
Recommended

Launch + Creative

$5,999for 90 days

1 parent ASIN, with creative

Payment option
$2,000 + $2,000 + $1,999
Parent ASINs launched
1
Readiness, competitor and pricing review
Included
Keyword research and listing copy
Included
Image design
7 images
Standard A+ Content
1 build
PPC setup and management
90 days
Managed monthly ad-spend limit
$10,000
Vine and Request a Review workflow help, where eligible
Included
Updates
Weekly

Multi-Product Launch

$8,999for 90 days

Up to 3 parent ASINs

Payment option
$3,000 + $3,000 + $2,999
Parent ASINs launched
Up to 3
Readiness, competitor and pricing review
Included
Keyword research and listing copy
Included
Image design
5 images per product
Standard A+ Content
Up to 3 builds
PPC setup and management
90 days
Managed monthly ad-spend limit
$20,000
Vine and Request a Review workflow help, where eligible
Included
Updates
Weekly
  • Inventory, advertising spend, photography, Amazon fees and Vine fees are separate.
  • The engagement ends after 90 days unless you agree ongoing management.
  • Prices are in US dollars. UK clients get their GBP figure in the written scope.

Applies to every plan

Parent ASINs
Plans count parent products, and each parent includes up to five straightforward child variations. Larger or substantially different variation sets need a quote.
No double billing
Keyword research, SEO or review setup already bundled into your plan is never charged again as standalone work.
Not included
Ad spend, Amazon fees, taxes, photography, video, translation and specialist third-party costs.
Agreed workload
Work follows an onboarding schedule agreed with you. Covering an ASIN means we look after it, not that every listing is rebuilt every month.

See how we would launch your product

A free written launch plan, back within 48 hours. Yours to keep.

The offer

Amazon product launch

What is included

  • Category and competitor read
  • Launch price and target price
  • Keyword set and listing build
  • Vine and Request a Review setup
  • Ninety days of launch advertising
  • Weekly optimisation through the window

A launch is a fixed 90-day engagement, from $4,500 for one product, paid in three instalments. It ends after the ninety days unless you agree ongoing management. The plans are published in full below.

What you get

Pricing planLaunch price, target price and the margin maths behind both
Listing live before spendResearch first, then title, bullets, backend, A+ and images
Early reviews, compliantlyVine enrolled at launch, Request a Review ready to run
Days 1–30, learnBroad and automatic campaigns on a controlled budget — data, not profit
Days 61–90, consolidateOrganic position on earned terms, and the real picture written up
Get My Free Launch Audit
Process

How a launch engagement starts

The six steps above are the work. This is how you get to them.

  1. Step 1. Free launch review

    You send the product and the numbers. We read the category, the competitor set and whether the margin supports a launch at all.

  2. Step 2. Strategy call

    Thirty minutes on the launch price, the target price and what ninety days of advertising will actually cost.

  3. Step 3. Scope and proposal

    The launch project and the retainer that follows it, priced from the published rates.

  4. Step 4. Listing before spend

    Research, then the listing live and indexed, and only then the first pound of advertising.

FAQ

Product launch questions

How long does an Amazon launch take?

Pre-launch work — keyword research, pricing strategy, listing build and advertising setup — takes two to four weeks. The launch period itself runs ninety days, because that is roughly how long it takes for review volume, sales velocity and organic rank to stabilise into something you can read.

Do you use giveaways or discounted units to drive rank?

No. Discount-for-review schemes, incentivised purchases and rank-manipulation services all breach Amazon's policies and put the account at risk. A launch here is advertising, pricing and listing quality — plus Vine for early reviews, which is Amazon's own programme and entirely compliant.

How many reviews do I need before launching?

You do not need any to launch, but conversion is materially harder below about fifteen reviews. Amazon Vine can supply early reviews compliantly, which is why we enrol at launch rather than waiting. See our page on review management for how that works.

What budget does a launch need?

Enough advertising spend to buy meaningful data in the first thirty days — under that, you are guessing rather than learning. We size it against your category's cost-per-click and your margin during the planning stage, and tell you if the number is uncomfortable before you commit to it.

Work with us

Launching something in the next ninety days?

Bring us the product before it goes live and we will map the first ninety days — indexing, pricing, reviews and the ad structure behind them. Two ways to start, and both are free: get a written audit back within 48 hours, or book a 30-minute call with the person who would run the work.