Amazon SEO services that grow organic sales

Amazon SEO is the work of getting a product to rank in Amazon's own search results. It has two halves: relevance, which is keywords placed in the title, bullets, backend search terms and structured attributes, and performance, which is conversion rate and recent sales velocity. There are no backlinks and no domain authority, so nothing outside the listing votes for it.

Indexing for new terms usually happens within 48 hours to two weeks. Meaningful position movement takes four to eight weeks, and a settled picture takes one full sales cycle, commonly 60 to 90 days, because rank follows accumulated conversion and sales history rather than the text change.

No, and nobody honest will. Rank depends on your price, your reviews, your stock position and what competitors do, and nobody controls all four. What we commit to is the work itself, reported monthly against a baseline agreed before we start.

An SEO audit, keyword research, competitor gap analysis, keyword-to-ASIN mapping, title, bullet, description and backend optimisation, attribute recommendations, indexing checks, rank tracking, PPC and SEO integration, listing CRO and A+ recommendations, a performance dashboard and a monthly strategy call.

Mostly existing ones. This is a growth engagement rather than a launch service, so the ideal account already has live ASINs with sales history, reviews and advertising data behind them. That history is what makes the keyword work accurate.

Yes, as a project rather than a retainer. It is the right starting point if you have an in-house team who will implement the changes themselves. The output is a mapped keyword portfolio, with each term assigned to one ASIN and one field.

Advertising tells you which searches convert before you invest organically in them. The search term report shows the phrases that produced orders rather than just clicks, and those terms become the SEO priorities. Organic rank then carries the volume without a cost per click, which is what brings total advertising cost of sale down.

Yes, and they are often where the largest gain sits, because most listings waste them. The backend field is roughly 250 bytes of space-separated terms, and words already used in the title or bullets do not need repeating there. Structured attributes are separate again, and they affect both filters and eligibility.

Yes. We brief and recommend rather than shoot photography, and we treat A+ as conversion work rather than ranking work, because its text does not index the way bullets do. The ranking gain is real but indirect: higher conversion rate is itself a ranking factor.

Against a defined term set agreed at the start, checked weekly and reported as a weekly average rather than a daily position. Rank trackers sample one keyword from one location at one moment, so small daily movements are usually noise. We also check indexing separately, because a term you are not indexed for cannot rank at all.

Any of them. The keyword work is built for the marketplace you sell in rather than translated from another, because search volume and vocabulary differ between them. A listing ported from one marketplace routinely indexes for terms that market's buyers never type, and the reverse is equally true.

A9 is the name the seller community gave Amazon's product search ranking system, after the subsidiary that built it; A10 is what people call the version in use since roughly 2020. Neither label is official and Amazon publishes neither. The observable shift is away from raw sales volume and paid performance, and towards relevance, conversion rate and seller authority — which in practice means advertising alone buys rank less effectively than it once did. Anyone quoting you exact A10 weightings is guessing.

Keyword relevance across the indexed fields, conversion rate, recent sales velocity for that term, click-through rate from the results grid, listing completeness, and account and listing health. External traffic contributes but less than most sellers expect, and only when it converts. Conversion rate is the one most sellers under-work, because it is the multiplier on everything else.

Partly, and we would rather be precise about which part. Rufus reads the same listing fields a shopper does — title, bullets, A+ Content, attributes, questions and reviews — so listings written to answer the real question are the listings an assistant can quote. What does not exist yet is a Rufus ranking report: no published placement, no position to track, no lever separate from the listing. We will not invoice you for optimising something neither of us can measure.

Brand Analytics is the reporting Amazon gives Brand Registered sellers, and Search Query Performance inside it is the closest thing to ground truth on Amazon search: the terms that actually drove impressions, clicks and purchases on your ASINs. You do not need it for us to work, but it materially improves the keyword set. Without it we use your advertising search term report, which is the next best real data you own.

The backend search term field is limited by bytes rather than characters — 250 bytes on most marketplaces, which is roughly 250 plain characters. Repeating words already in your title wastes it, as do competitor brand names, punctuation and plurals Amazon already handles. Most accounts we audit are using well under half of it, and using that half badly.

Yes, and for a single product with a clear keyword set it is a reasonable weekend's work. It stops being reasonable at catalogue scale, across marketplaces, or when rank is not moving and you need to know whether the cause is indexing, conversion or something outside the listing. That diagnosis is most of what you are paying an agency for.

Amazon SEO on its own is $799, $1,299 or $1,999 a month, covering up to 3, 5 or 10 parent ASINs, and it is part of every full-service retainer from $999 a month. Both are published in full rather than quoted on a call. The audit that comes first is free and yours to keep, whether or not you hire us.