Enough spend history that the search term report shows where the money is going.
Amazon PPC
Amazon PPC management services for growing brands
Sponsored Products, Brands and Display, structured around a target ACoS you agree before we spend anything. Management fee published, media spend paid straight to Amazon.
Who this is for
Built for brands already paying for Amazon clicks
Several months of climbing ACoS against flat or falling sales is the signal to act.
Advertising into a page that does not sell is the expensive mistake. If that is you, start with listing optimisation.
A target ACoS is worked back from contribution margin, so there has to be one to work back from.
The problem
What’s going wrong with your PPC
Campaigns lack structureProducts, keywords and match types mixed together — making optimisation harder
Wasted spend goes uncheckedPoor search terms keep spending while negatives, bids and budgets are not optimised fast enough
ACoS rises while growth stallsAd spend increases, but sales and profitability do not grow at the same pace
Proof
The advertising engagement, in the client’s words
Every engagement published on this site names the client, the months it ran and what they reported, with a link to their own review. One of the ten is an advertising engagement. This is it.
View all case studies
CEMBLOC
Wasted ad spend cut
Campaigns reorganised, and the listings rewritten around the same keyword set rather than a separate one. The client reported more stable keyword positioning, more consistent click-through and reduced wasted ad spend.
PPC & ecommerce marketing · Jan–May 2026
Read the full case study
Why there is only one
Most agencies would fill this space. We publish an engagement only once the client has said publicly what happened — ten so far, of which one is advertising. The rest are SEO, listings and reviews, and putting those on a PPC page would read as an advertising result when they are not.
If you want to know whether we can run your ad account, the free audit will tell you more than a wall of percentages would.
Coverage
What an Amazon advertising agency manages
Three ad types and the hygiene work that keeps all three honest.
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Point 1. Sponsored Products
The workhorseAutomatic and manual campaigns, keyword and ASIN targeting, defensive and conquest placements.
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Point 2. Sponsored Brands
Headline and videoHeadline and video placements for brand-registered sellers, including traffic to your Store.
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Point 3. Sponsored Display
RetargetingRetargeting and competitor-page placements, used selectively rather than by default.
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Point 4. Search term hygiene
NegativesThe unglamorous work that stops budget leaking into terms that never convert.
Campaign structure
How we structure campaigns
Most inherited accounts have the same problem: one campaign doing five jobs, so you cannot tell what is working. We separate by intent, because that is the only way a bid decision means anything.
Discovery
Automatic and broad campaigns whose job is to find terms, on a controlled budget.
- Automatic and broad match, doing one job
- Budget kept under control while it searches
- Its output is the term list everything else runs on
Example view — illustrative figures, not a live account.
Performance
Exact-match campaigns for terms that have proven they convert, bid to your target.
- Exact match only
- Terms that have already proven they convert
- Bid to the target agreed in your scope, not a benchmark
Example view — illustrative figures, not a live account.
Brand defence
Your own brand terms, kept separate so they do not flatter the blended ACoS.
- Your own brand terms, in campaigns of their own
- Held out of the blended number
- Reported as its own line
Example view — illustrative figures, not a live account.
Competitor and category
ASIN and category targeting, measured on its own terms because it will always run higher.
- ASIN and category targeting
- Judged on its own line, not against the blended number
- Expected to run higher, and read that way
Example view — illustrative figures, not a live account.
Why brand defence is separated: brand terms convert at three to five times the rate of everything else, at a fraction of the cost. Leaving them in the blended number makes a struggling account look healthy. Separating them is often the single change that reveals what is really happening.
How we set a target ACoS and manage TACoS
We start from your numbers, not a benchmark. Selling price, Amazon referral fee, FBA fulfilment fee, VAT treatment and landed cost give a contribution margin. That margin is your break-even ACoS. The target we agree sits below it by whatever margin you want to keep, and it is written into the scope.
What we will not do: promise a specific ACoS before seeing the account, bid on trademarked competitor brand terms where that breaches policy, or spend a media budget through our own account so the invoice is opaque. Your spend goes to Amazon from your account, always.
Amazon advertising management reporting
One report a month: spend, sales, ACoS and TACoS against the agreed target, broken out by campaign type; what changed in the account and why; and what we are doing next. Plus the raw search term data, because it is your account and your data.
90-day roadmap
Your first ninety days with us
Structure comes before spend. Campaigns that cannot be judged separately cannot be cut, so everything after the first month depends on that.
1Audit and restructure
- Account and break-even audit
- Wasted spend and search term leakage
- Campaigns split by intent
- Target ACoS agreed in writing
2Run and prune
- Bid adjustments weekly
- Negative keywords added
- Placement modifiers set
- Budget shifted to what converts
3Scale what pays
- Proven exact-match terms scaled
- Placements that hold target expanded
- Brand defence measured on its own
- First comparable month-on-month report
Month 4 onwardsPrune → scale → compound
Advertising that feeds organic rank gets cheaper to run. The first quarter is what buys the second one its head start.
Industry wins
Tara LangeContent & Communications Officer, VIBAe
James WaddingtonCo-Founder, BlueCo — London
Alex TwiggMarketing Director, CEMBLOC — England
Peter ReitanoCEO, Mojo — Toronto, Canada
Jonas SvenssonMarketing Manager, Sweden
Proven results with 7- and 8-figure Amazon brands
eCommerce
Amazon SEO & listing optimisation
Visibility rebuilt on marketplace search data
Keyword sets rebuilt against each marketplace's own data rather than adapted from another marketplace's listing, then titles, bullets and backend terms rewritten to match. Clients across this group report stronger keyword rankings, more organic traffic and better conversion.
Engagement8 months
Client rating5.0 / 5.0
Tara LangeContent & Communications Officer, VIBAe
Verified on Clutch
★★★★★
4eCommerce brands, all rating the work 5.0
Also in this group: Èidean · Seeds Wild · Mojo
Consumer brands
Amazon SEO & listing optimisation
40% sales increase and organic ranking gains
Listings rebuilt from Amazon keyword data with backend terms and A+ Content restructured. The client reports a 40% increase in sales alongside substantial improvement in organic ranking — an engagement that has been running since 2024.
EngagementOngoing since Jul 2024
Sales change+40%
James WaddingtonCo-Founder, BlueCo — London
Verified on Clutch
★★★★★
+40%Sales increase, as reported by the client on Clutch
Also in this group: Magic Under (France)
Manufacturing
PPC & ecommerce marketing
Wasted ad spend cut, keyword positions held
Campaign structure rebuilt around intent — discovery, performance and brand defence separated — with negatives worked weekly and bids set against a target agreed in advance. Reported outcome: steadier positions and better click-through at lower waste.
Engagement5 months
Client rating5.0 / 5.0
Alex TwiggMarketing Director, CEMBLOC — England
Verified on Clutch
★★★★★
5.0Quality, schedule, cost and referral, all rated 5.0
Also in this group: Clenviro (website SEO, not Amazon)
Supplements
Amazon review generation
Fifty verified reviews in a single month
A review programme run entirely on Amazon's own mechanisms — nothing bought, nothing conditional — with the sourcing and the policy position shown to the client rather than glossed over. Reported outcome: 50 verified reviews including photo and video from real buyers within one month, and improved store visibility.
Engagement1 month
Client rating5.0 / 5.0
Peter ReitanoCEO, Mojo — Toronto, Canada
Verified on Clutch
★★★★★
50Verified reviews from real buyers, inside one month
Also in this group: Kendra Scott · Seeds Wild
Technology
Amazon SEO services
Product discoverability across a full range
Keyword and indexing work across the catalogue, rebuilding backend terms where listings were indexing on the wrong vocabulary entirely. Reported outcome: improved keyword rankings and stronger product discoverability.
Engagement8 months
Client rating5.0 / 5.0
Jonas SvenssonMarketing Manager, Sweden
Verified on Clutch
★★★★★
5.0Rated 5.0 across all four Clutch measures
Client published the review anonymously
Pricing
What PPC management costs
Three published plans for Amazon advertising on its own, priced by your monthly ad spend and the number of parent ASINs we manage. Both matter: more spend and a bigger catalogue mean more to watch.
| IncludesMonthly | Starter$799/monthAd spend up to $5,000 a month | RecommendedGrowth$1,199/monthAd spend up to $15,000 a month | Scale$1,799/monthAd spend up to $30,000 a month |
|---|---|---|---|
| Monthly ad-spend limit | $5,000 | $15,000 | $30,000 |
| Parent ASINs covered | Up to 3 | Up to 5 | Up to 10 |
| Sponsored Products | Included | Included | Included |
| Sponsored Brands and Display, where eligible | Not included | Included | Included |
| Campaign setup and restructuring | Included | Included | Included |
| Bids, negatives and search-term optimisation | Weekly | Weekly | Multiple scheduled reviews a week |
| Reporting | Monthly | Monthly + fortnightly update | Monthly + weekly update |
| Strategy calls | Monthly | Monthly | Twice monthly |
Starter
$799/month
Ad spend up to $5,000 a month
- Monthly ad-spend limit
- $5,000
- Parent ASINs covered
- Up to 3
- Sponsored Products
- Included
- Sponsored Brands and Display, where eligible
- Not included
- Campaign setup and restructuring
- Included
- Bids, negatives and search-term optimisation
- Weekly
- Reporting
- Monthly
- Strategy calls
- Monthly
Recommended
Growth
$1,199/month
Ad spend up to $15,000 a month
- Monthly ad-spend limit
- $15,000
- Parent ASINs covered
- Up to 5
- Sponsored Products
- Included
- Sponsored Brands and Display, where eligible
- Included
- Campaign setup and restructuring
- Included
- Bids, negatives and search-term optimisation
- Weekly
- Reporting
- Monthly + fortnightly update
- Strategy calls
- Monthly
Scale
$1,799/month
Ad spend up to $30,000 a month
- Monthly ad-spend limit
- $30,000
- Parent ASINs covered
- Up to 10
- Sponsored Products
- Included
- Sponsored Brands and Display, where eligible
- Included
- Campaign setup and restructuring
- Included
- Bids, negatives and search-term optimisation
- Multiple scheduled reviews a week
- Reporting
- Monthly + weekly update
- Strategy calls
- Twice monthly
Spending more than $30,000 a month?
$30,000 to $60,000 a month in ad spend$2,499/ monthUp to 15 parent ASINs
Above $60,000 a month in ad spendCustom quoteScoped to the account
- Advertising spend is paid directly to Amazon from your own account and is never marked up.
- Amazon DSP and creative production are not included.
- An account over either limit, ad spend or parent ASINs, needs a revised scope. Any change of plan is agreed with you in writing before it is billed.
- Already on the Growth or Scale retainer? PPC is part of it, so you do not also pay the full PPC-only fee.
- Prices are in US dollars. UK clients get their GBP figure in the written scope.
Applies to every plan
- Parent ASINs
- Plans count parent products, and each parent includes up to five straightforward child variations. Larger or substantially different variation sets need a quote.
- Monthly terms
- A 90-day initial engagement, then month to month with 30 days’ notice.
- No double billing
- Keyword research, SEO or review setup already bundled into your plan is never charged again as standalone work.
- Not included
- Ad spend, Amazon fees, taxes, photography, video, translation and specialist third-party costs.
- Agreed workload
- Work follows an onboarding schedule agreed with you. Covering an ASIN means we look after it, not that every listing is rebuilt every month.
Get a free Amazon PPC audit
A free written PPC audit, back within 48 hours. Yours to keep.
Verified client reviews
What clients say, on the record.
★★★★★ Verified on ClutchThey not only delivered results quickly, but did so in a way that felt aligned with our brand and Amazon's terms.
Amazon marketing servicesQuality 5.0Schedule 5.0Cost 5.0Refer 5.0Peter ReitanoCEO, Mojo — Toronto · eCommerce · Aug 2025
★★★★★ Verified on ClutchWhat stood out most was their understanding of Amazon reputation management.
Online reputation management · Jan–Oct 2025Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Maggie StoneSenior IT Operations, Kendra Scott — Austin, Texas · Retail · Jun 2026
★★★★★ Verified on ClutchMotionTrust Digital's experience with Amazon stands out.
Amazon SEO & ecommerce marketing · Jan–Aug 2026Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Tara LangeContent & Communications Officer, VIBAe — Helsinki, Finland · eCommerce · Aug 2026
★★★★★ Verified on ClutchThey communicated clearly throughout the engagement, provided updates consistently, and remained responsive.
PPC & ecommerce marketing · Jan–May 2026Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Alex TwiggMarketing Director, CEMBLOC — England · Manufacturing · May 2026
★★★★★ Verified on ClutchMotionTrust Digital's personalized approach and deep commitment to understanding our business impressed us.
Amazon consulting & listing optimizationQuality 5.0Schedule 5.0Cost 5.0Refer 5.0James WaddingtonCo-Founder, BlueCo — London, England · Ongoing since Jul 2024
★★★★★ Verified on ClutchThe communication and ease of the whole process were great.
Online reputation management · Dec 2024–Jan 2025Quality 5.0Schedule 5.0Cost 5.0Refer 5.0Mark BOwner, e-commerce company — Kennewick, Washington · Jan 2025
★★★★★ Verified on ClutchThey got it done.
Amazon marketing · Dec 2024–Feb 2025Quality 5.0Schedule 4.0Cost 4.5Refer 4.5Roman ChuyanPresident, Nature Of Beauty Inc. — Boston, Massachusetts · Jan 2025
The offer
Amazon PPC services and advertising management
What is included
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Campaign structure by intent
- Negatives and search term hygiene
- A target ACoS from your own margin
PPC management on its own starts at $799 a month for up to $5,000 of monthly ad spend, and it is part of the Growth and Scale retainers. Media spend is paid to Amazon from your own account and never marked up. The plans are published in full below.
What you get
Break-even auditYour real break-even ACoS, in writing
Restructure by intentCampaigns that can be judged separately
Target agreed up frontThe number and the budget, before spend starts
Weekly pruningSearch terms that never convert, cut
Monthly reportPerformance against target, written to be read
Get My Free PPC Audit
Process
How a PPC engagement starts
The ninety-day plan above is the work. This is how you get to it.
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Step 1. Free PPC audit
You send the account. We read the search term report and write up where the spend is going and what it is buying.
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Step 2. Strategy call
Thirty minutes on what is leaking, and on the margin maths that sets your real break-even.
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Step 3. Scope and proposal
The ACoS target, the monthly budget and the tier, priced from the published rates. Media spend stays in your own account.
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Step 4. Structure, then spend
Campaigns split by intent before a single bid changes — what cannot be judged separately cannot be cut.
FAQ
Amazon PPC questions
What is a good ACoS on Amazon?
There is no universal figure — a good ACoS is one below your break-even, which is set by your margin after Amazon fees, VAT and landed cost. A brand on 45% margin can profitably run 30% ACoS; a brand on 20% margin cannot. We calculate your break-even first and set the target from that.
Is the management fee separate from ad spend?
Yes. The management fee is what you pay us and it is published on the pricing page. Advertising spend goes to Amazon directly from your own account — it never passes through us and is never marked up. You keep full visibility of both numbers.
Do you guarantee a particular ACoS?
No. ACoS depends on your price, your conversion rate, your competitors' bids and Amazon's auction, none of which we control. We agree a target in advance, report against it every month, and tell you plainly when the target is unrealistic for the category rather than quietly missing it.
How long before advertising performance settles?
Campaign restructuring shows movement within two to three weeks, but the honest answer is one full sales cycle — commonly sixty to ninety days — before the picture is stable. Anything faster is usually a bid cut that lowers spend and sales together, which flatters ACoS without helping the business.
Work with us
Stop Wasting Ad Spend. Start Scaling Profitably.
We’ll identify wasted spend, campaign gaps, and opportunities to improve your advertising performance.