Amazon seller blog
Guides, comparisons and data for Amazon sellers — SEO, PPC, listings, launches, reviews and account health, written for the marketplace you actually sell in.
FeaturedThe Amazon product launch playbook for sellers
A dated 90-day plan: pre-launch checklist, the honeymoon window, campaign structure, review velocity, and the four numbers to watch daily.
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5 OCTOBER 2026 · 18 MIN READ
Amazon Backend Keywords: The Complete Guide to the Search Terms Field
Amazon's search terms field allows 250 bytes, not characters. Learn what to add, what gets ignored, and copy a worked US and UK example.
21 OCTOBER 2026 · 19 MIN READ
The Amazon Search Term Report: How to Read It and What to Do Next
Find, read and act on your Amazon search term report: a four-bucket method to harvest winners, cut wasted spend, re-bid and fix weak listings.
19 OCTOBER 2026 · 19 MIN READ
How to Respond to Negative Amazon Reviews in 2026 (When You Can't Reply)
Review comments and Contact Customer are gone. Here's what sellers can still do about a negative Amazon review in 2026, step by step and within the rules.
16 OCTOBER 2026 · 18 MIN READ
Amazon Rufus Optimization: How to Get Recommended by Amazon's AI Shopping Assistant
What Amazon actually says Rufus (now Alexa for Shopping) reads, and a field-by-field audit to get your listings recommended by AI search.
14 OCTOBER 2026 · 18 MIN READ
Amazon Negative Keywords: A Practical Guide to Cutting Wasted Ad Spend
When to negate, negative exact vs phrase, a spend rule tied to your margins, and the terms you should never block in your Amazon ads.
12 OCTOBER 2026 · 19 MIN READ
Amazon SEO vs PPC: where sellers should spend first
Not a choice, a sequence. Where the next dollar goes by stage, why ads on a weak listing just buy expensive bounces, and how each one feeds the other.
5 OCTOBER 2026 · 18 MIN READ
Reverse ASIN research: mining competitor keywords
Which competitor ASINs to pick, how to cut a 900-row export to twenty terms, and where each one belongs in the listing.
3 OCTOBER 2026 · 18 MIN READ
ACoS vs TACoS explained: the benchmarks sellers should hit
What each one measures, working ranges by stage, why published category benchmarks disagree, and how to set a break-even you can defend.
26 SEPTEMBER 2026 · 19 MIN READ
Amazon keyword research: a practical guide for sellers
Find, prioritize and place Amazon keywords under the 75-character title limit — with the free Seller Central reports most sellers never open.
19 SEPTEMBER 2026 · 18 MIN READ
Amazon keyword tools compared — and when you still need a human
Ten tools on features, reverse ASIN and real published pricing — and the four research calls no tool makes for you.
12 SEPTEMBER 2026 · 19 MIN READ
How to choose an Amazon agency: a seller’s checklist
Twelve questions, what a bad answer sounds like for each, the contract clauses to read, and what you should actually pay.
5 SEPTEMBER 2026 · 18 MIN READ
Amazon ad types compared: Sponsored Products, Brands, Display and DSP
Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP — what each one costs, who can run it, and the order to add them.
29 AUGUST 2026 · 18 MIN READ
What does an Amazon agency cost in the UK?
Real GBP ranges by seller size, the four charging models and which is fairest, what is never included, and the questions that reveal the true number.
22 AUGUST 2026 · 11 MIN READ
Amazon account suspended: what to do in the first 24 hours
The three suspension levels, what not to do first, how a Plan of Action is actually structured, and realistic timelines by type.
15 AUGUST 2026 · 12 MIN READ
Amazon review rules: what you can and cannot legally do in the UK
What Amazon permits, what breaches the Community Guidelines, what UK consumer law added in 2024, and where sellers get caught.
8 AUGUST 2026 · 12 MIN READ
How does the Amazon ranking algorithm actually work?
Relevance, conversion rate and sales velocity — what A9 and A10 really mean, and the four things sold as ranking services that do nothing.
1 AUGUST 2026 · 11 MIN READ
How to optimise Amazon listing pages, step by step
The full process in dependency order: keyword set, placement mapping, title, bullets, backend terms, images and A+ Content.
25 JULY 2026 · 10 MIN READ
What is ACoS, and what is a good ACoS?
The formula, how to calculate your own break-even from margin, why category benchmarks mislead, and the difference between ACoS, TACoS and ROAS.
18 JULY 2026 · 9 MIN READ
Amazon PPC management cost: what sellers really pay in 2026
Fee ranges by ad spend, flat retainer versus percentage of spend, at what spend management pays for itself, and what a cheap service actually buys.
11 JULY 2026 · 11 MIN READ
Amazon UK VAT for sellers: what you actually owe
Registration thresholds, when Amazon collects on your behalf, how VAT changes your real margin and ACoS, and the EU rules after Brexit.
4 JULY 2026 · 12 MIN READ
How to get Amazon reviews without breaking the rules
The four compliant mechanisms — Request a Review automation, Vine, neutral inserts, and fixing the product problem underneath.
27 JUNE 2026 · 10 MIN READ
Amazon SEO vs Google SEO: why the same tactics fail
Nine factors compared side by side, what transfers between the disciplines, and what an agency selling Google tactics for Amazon is really selling.
20 JUNE 2026 · 10 MIN READ
Amazon agency vs freelancer vs in-house: how should sellers choose?
The three options compared on cost, breadth, risk and speed, with a decision guide by monthly Amazon revenue.
13 JUNE 2026 · 10 MIN READ
How much does it cost to sell on Amazon UK?
Every cost line — subscription, referral, FBA, storage, returns, advertising and VAT — with a worked example in GBP on a £24.99 product.
6 JUNE 2026 · 11 MIN READ
What is Amazon Vine, and is Amazon Vine worth it?
What Vine costs including the units you give away, the three situations where it is worth enrolling, and the three where it backfires.
30 MAY 2026 · 9 MIN READ
What does an Amazon agency actually do?
The eight services, what a normal month of retainer work looks like, and the five things no honest agency can promise.
23 MAY 2026 · 11 MIN READ
Amazon listing suppressed: why, and how to fix it
Where to find the reason code, the six common causes with their fixes, why image problems cause so many, and how to stop it recurring.
16 MAY 2026 · 10 MIN READ