The audit is built for established brands. Below that the review and return volume is usually too thin for pattern analysis to tell you anything you did not already know.
Amazon reputation management
Amazon reputation management that fixes the cause of bad reviews
MotionTrust Digital helps established Amazon brands uncover the product, listing and customer-experience problems behind poor ratings, repeated complaints and costly returns.
Get a free reputation analysis for one of your priority ASINs.
No fake reviews. No manipulation. No guaranteed removals.
- Identify recurring customer complaints
- Find listing expectation gaps
- Receive a prioritised improvement plan
68/100
ASIN reputation score
Negative reviews · 6 months▲ rising
MarAprMayJunJulAug
Top complaint categories
Return risk: elevatedComplaint themes match the top two return reasons
Three priority recommendations
- Put the fit and measurement detail in image two, not bullet five.
- Rewrite the setup instructions insert; 27% of complaints cite it.
- Add a packaging check at the 3PL before the next inbound.
9.4%
Return rate, last 90 days
Units returned · 6 months▲ +126%
Mar
Apr
May
Jun
Jul
Aug
Category benchmark for this subcategory sits nearer 6%.
Return reasons, buyer-selected
One ASIN drives 41% of returnsThe same variation appears in six of the last ten one-star reviews
Three priority recommendations
- Split the size chart out of A+ Content and into the main image block.
- Change the transit packaging on the top return-driving variation.
- Re-check the listed dimensions against the shipped unit.
4.1★
Your rating vs 4.5 field average
Star rating · you against the top three▼ 0.4 behind
Bars scaled 3.5–5.0 so the gap is visible; the figures are the ratings.
New reviews in the last 90 days
The gap is velocity, not sentimentYour positive reviews read better; there are simply far fewer of them
Three priority recommendations
- Enrol the top two variations in Vine before the next inbound.
- Turn Request a Review on for every delivered order, not a sample.
- Answer the four unanswered customer questions on the listing.
Example report layout · illustrative figures, not live data from any one account
Trusted by 120+ Amazon brands & agencies
Who this is for
Built for brands whose reviews have started to slip
Enough reviews and return history on a listing that a recurring complaint shows up as a pattern rather than a one-off bad week.
A star rating drifting down, or the same objection arriving again and again in slightly different words.
A team that can act on what the reviews point at — the listing, the images, the packaging, the instructions — because that is where the fix actually lives.
The reputation problem
Why the same complaint keeps coming back
Reviews handled one at a timeAnswered as they land, never read together
The cause is never foundNobody reads them as one dataset
The rating keeps slippingThe same problem returns in new words
Reputation expertise
Why Amazon reputation needs its own playbook
Four things this work does that ordinary review management does not.
-
Point 1. You cannot delete a review
Policy realityAmazon removes reviews that break its own rules, and nothing else. An agency offering to take down genuine negative reviews is describing something that either does not work or breaks the rules you are the one held to.
-
Point 2. Reviews feed your rank
Search impactRating and review health drive conversion, and conversion drives position. A slipping rating is a search problem before it is ever a brand problem.
-
Point 3. The cause is rarely the review
Root causeMost repeat complaints trace back to the listing, the images, the packaging or the instructions — an expectation set wrong before the customer ever opened the box.
-
Point 4. Returns say what reviews do not
Return dataReturn reasons carry complaints from customers who never wrote a review at all, which is why we read the return data alongside the review page rather than instead of it.
90-day roadmap
Your first ninety days with us
1Diagnose
- Negative-review pattern analysis
- Return-reason analysis
- Listing expectation-gap audit
- Competitor reputation comparison
2Fix the cause
- Listing and image corrections
- A+ Content expectation fixes
- Packaging and insert guidance
- Policy-compliant issue reporting
3Monitor and hold
- Review and sentiment monitoring
- Repeat-complaint tracking
- Weekly action plans
- Executive reporting
Month 4 onwardsMonitor → catch → fix
Reputation work does not finish. It moves from clearing a backlog to catching a problem in the week it appears, instead of the quarter after.
Industry wins
Tara LangeContent & Communications Officer, VIBAe
James WaddingtonCo-Founder, BlueCo — London
Alex TwiggMarketing Director, CEMBLOC — England
Peter ReitanoCEO, Mojo — Toronto, Canada
Jonas SvenssonMarketing Manager, Sweden
Proven results with 7- and 8-figure Amazon brands
eCommerce
Amazon SEO & listing optimisation
Visibility rebuilt on marketplace search data
Keyword sets rebuilt against each marketplace's own data rather than adapted from another marketplace's listing, then titles, bullets and backend terms rewritten to match. Clients across this group report stronger keyword rankings, more organic traffic and better conversion.
Engagement8 months
Client rating5.0 / 5.0
Tara LangeContent & Communications Officer, VIBAe
Verified on Clutch
★★★★★
4eCommerce brands, all rating the work 5.0
Also in this group: Èidean · Seeds Wild · Mojo
Consumer brands
Amazon SEO & listing optimisation
40% sales increase and organic ranking gains
Listings rebuilt from Amazon keyword data with backend terms and A+ Content restructured. The client reports a 40% increase in sales alongside substantial improvement in organic ranking — an engagement that has been running since 2024.
EngagementOngoing since Jul 2024
Sales change+40%
James WaddingtonCo-Founder, BlueCo — London
Verified on Clutch
★★★★★
+40%Sales increase, as reported by the client on Clutch
Also in this group: Magic Under (France)
Manufacturing
PPC & ecommerce marketing
Wasted ad spend cut, keyword positions held
Campaign structure rebuilt around intent — discovery, performance and brand defence separated — with negatives worked weekly and bids set against a target agreed in advance. Reported outcome: steadier positions and better click-through at lower waste.
Engagement5 months
Client rating5.0 / 5.0
Alex TwiggMarketing Director, CEMBLOC — England
Verified on Clutch
★★★★★
5.0Quality, schedule, cost and referral, all rated 5.0
Also in this group: Clenviro (website SEO, not Amazon)
Supplements
Amazon review generation
Fifty verified reviews in a single month
A review programme run entirely on Amazon's own mechanisms — nothing bought, nothing conditional — with the sourcing and the policy position shown to the client rather than glossed over. Reported outcome: 50 verified reviews including photo and video from real buyers within one month, and improved store visibility.
Engagement1 month
Client rating5.0 / 5.0
Peter ReitanoCEO, Mojo — Toronto, Canada
Verified on Clutch
★★★★★
50Verified reviews from real buyers, inside one month
Also in this group: Kendra Scott · Seeds Wild
Technology
Amazon SEO services
Product discoverability across a full range
Keyword and indexing work across the catalogue, rebuilding backend terms where listings were indexing on the wrong vocabulary entirely. Reported outcome: improved keyword rankings and stronger product discoverability.
Engagement8 months
Client rating5.0 / 5.0
Jonas SvenssonMarketing Manager, Sweden
Verified on Clutch
★★★★★
5.0Rated 5.0 across all four Clutch measures
Client published the review anonymously
Verified client reviews
What they said afterwards
5.0 on Clutch
In their words
“We were struggling to get visibility… Within a few months, our sales increased by 40%, and we saw a substantial improvement in organic rankings.”Read the case study
5.0 on Clutch
Reported outcome
50 verified reviews including photo and video from real buyers within one month, and improved store visibility. What they singled out: combining speed, authenticity and compliance, with the sourcing and the policy position shown openly rather than glossed over.
Read the case study
5.0 on Clutch
Reported outcome
Stronger product visibility, more organic traffic, improved customer engagement and a structured review process. What they singled out: treating visibility and customer experience as one strategy rather than two separate workstreams.
Read the case study
5.0 on Clutch
Reported outcome
More stable keyword positioning, more consistent click-through and reduced wasted ad spend. What they singled out: a practical understanding of Amazon SEO and listing structure, organised and results-focused.
Read the case study
5.0 on Clutch
Reported outcome
Improved keyword rankings, increased organic visibility and stronger discoverability across the range. What they singled out: specialist knowledge of Amazon SEO and how the search algorithm actually works.
Read the case study
5.0 on Clutch
Reported outcome
Stronger product visibility, more organic traffic, improved customer engagement and a structured review process. What they singled out: treating visibility and customer experience as one strategy rather than two separate workstreams.
Read the case study
5.0 on Clutch
Reported outcome
More stable keyword positioning, more consistent click-through and reduced wasted ad spend. What they singled out: a practical understanding of Amazon SEO and listing structure, organised and results-focused.
Read the case study
5.0 on Clutch
Reported outcome
Improved keyword rankings, increased organic visibility and stronger discoverability across the range. What they singled out: specialist knowledge of Amazon SEO and how the search algorithm actually works.
Read the case study
5.0 on Clutch
In their words
“We were struggling to get visibility… Within a few months, our sales increased by 40%, and we saw a substantial improvement in organic rankings.”Read the case study
5.0 on Clutch
Reported outcome
50 verified reviews including photo and video from real buyers within one month, and improved store visibility. What they singled out: combining speed, authenticity and compliance, with the sourcing and the policy position shown openly rather than glossed over.
Read the case studyEvery review above is published on our Clutch profile.
The offer
Ongoing Amazon reputation management services
What is included
- Review and sentiment monitoring
- Voice of the Customer analysis
- Return-reason analysis
- Listing expectation-gap recommendations
- Competitor reputation monitoring
- Policy-compliant issue reporting
From $799 a month, after a one-time diagnostic from $750. The plan depends on how many parent ASINs and review or return records are in scope. The plans are published in full below; our standard Amazon retainers are on the pricing page.
What you get
Weekly action plansWhat to fix next, in order, with the evidence behind it
Executive reportingRating, complaint themes and what moved them
Strategy callsA named person who knows the catalogue, not a queue
Repeat-complaint trackingWhether a fix actually stopped the complaint
Book my free audit
How it works
From customer feedback to a clear action plan
Three steps, and you keep the plan either way.
-
Step 1. We analyse
We read your recent customer feedback, your listing content, your competitors' positioning and whatever reputation signals the account exposes.
-
Step 2. We diagnose
We identify the recurring complaints and work out whether each one comes from the product, the listing, the packaging, the instructions or the expectations set.
-
Step 3. You get a priority plan
We show your team which issues deserve attention first, and how to run reputation monitoring as a process rather than a monthly scramble.
Pricing
What reputation management costs
Reputation management starts with a one-time diagnostic of why the same complaints keep arriving, then a monthly plan sized by how many products and review or return records we analyse.
| IncludesMonthly, after an initial diagnostic | Diagnose$799/monthPlus $750 initial diagnostic | RecommendedImprove$1,299/monthPlus $1,000 initial diagnostic | Brand Protection$1,999/monthPlus $1,500 initial diagnostic |
|---|---|---|---|
| Initial diagnostic fee | $750 | $1,000 | $1,500 |
| Parent ASINs covered | Up to 5 | Up to 10 | Up to 20 |
| Reviews and return records analysed a month | Up to 300 | Up to 750 | Up to 1,500 |
| Recurring complaint analysis | Included | Included | Included |
| Listing-expectation gap analysis | Included | Included | Included |
| Return-reason analysis, from data you supply | Included | Included | Included |
| Competitor comparison | 3 priority products | 5 priority products | 10 priority products |
| Corrective listing-copy updates | Recommendations only | 2 listings a month | 4 listings a month |
| Action-planning calls | Monthly | Monthly | Twice monthly |
Diagnose
$799/month
Plus $750 initial diagnostic
- Initial diagnostic fee
- $750
- Parent ASINs covered
- Up to 5
- Reviews and return records analysed a month
- Up to 300
- Recurring complaint analysis
- Included
- Listing-expectation gap analysis
- Included
- Return-reason analysis, from data you supply
- Included
- Competitor comparison
- 3 priority products
- Corrective listing-copy updates
- Recommendations only
- Action-planning calls
- Monthly
Recommended
Improve
$1,299/month
Plus $1,000 initial diagnostic
- Initial diagnostic fee
- $1,000
- Parent ASINs covered
- Up to 10
- Reviews and return records analysed a month
- Up to 750
- Recurring complaint analysis
- Included
- Listing-expectation gap analysis
- Included
- Return-reason analysis, from data you supply
- Included
- Competitor comparison
- 5 priority products
- Corrective listing-copy updates
- 2 listings a month
- Action-planning calls
- Monthly
Brand Protection
$1,999/month
Plus $1,500 initial diagnostic
- Initial diagnostic fee
- $1,500
- Parent ASINs covered
- Up to 20
- Reviews and return records analysed a month
- Up to 1,500
- Recurring complaint analysis
- Included
- Listing-expectation gap analysis
- Included
- Return-reason analysis, from data you supply
- Included
- Competitor comparison
- 10 priority products
- Corrective listing-copy updates
- 4 listings a month
- Action-planning calls
- Twice monthly
- The initial diagnostic is paid once, at the start. The monthly plan follows it.
- Prices are in US dollars. UK clients get their GBP figure in the written scope.
Applies to every plan
- Parent ASINs
- Plans count parent products, and each parent includes up to five straightforward child variations. Larger or substantially different variation sets need a quote.
- Monthly terms
- A 90-day initial engagement, then month to month with 30 days’ notice.
- No double billing
- Keyword research, SEO or review setup already bundled into your plan is never charged again as standalone work.
- Not included
- Ad spend, Amazon fees, taxes, photography, video, translation and specialist third-party costs.
- Agreed workload
- Work follows an onboarding schedule agreed with you. Covering an ASIN means we look after it, not that every listing is rebuilt every month.
Get a free Amazon reputation risk analysis
A free written reputation audit, back within 48 hours. Yours to keep.
FAQ
Frequently asked questions
Can you remove negative Amazon reviews?
We can identify content that appears to breach Amazon's policies and document it for official reporting. Amazon alone decides whether anything comes down, and no agency can promise you otherwise.
Do you provide or sell Amazon reviews?
No. We do not provide fake, purchased, exchanged or incentivised reviews, and we will not work with brands that want us to.
What happens during the free audit?
We analyse one ASIN you choose and present the main complaint patterns, the listing gaps and three prioritised recommendations on a strategy call. You keep the findings either way.
Who is this service designed for?
Established Amazon brands doing at least $50,000 a month, with enough customer feedback for patterns to be meaningful. Below that, a listing and advertising review usually pays back faster than reputation work.
How much does ongoing management cost?
Reputation management is $799, $1,299 or $1,999 a month, depending on the number of parent ASINs and the review or return records analysed each month, after a one-time initial diagnostic of $750, $1,000 or $1,500. Our standard Amazon retainers are published in full on the pricing page.
Request your free audit
What your reviews say
Get a free reputation risk analysis for one priority ASIN, and a clear plan for what to do next.
- Negative-review pattern analysis
- Listing expectation-gap review
- Competitor comparison
- Three prioritised recommendations
We take a limited number of qualified audits each month.
No fake reviews. No manipulation. No obligation.
Work with us
Want to know what your reviews are actually telling you?
Send one ASIN and we will read the negative reviews and returns for the pattern behind them — listing, product, packaging or expectation. Two ways to start, and both are free: get a written audit back within 48 hours, or book a 30-minute call with the person who would run the work.