Case study · Amazon SEO

40% sales increase for BlueCo

Increase product visibility and organic sales. Here is the work behind it, the outcome BlueCo reported, and the verified review you can check it against.

In short

BlueCo, amazon consultancy in London, England, engaged MotionTrust Digital for amazon seo · listing optimisation (Jul 2024 – ongoing). The client reported: a 40% increase in sales and a substantial improvement in organic rankings. The engagement is rated 5.0 on Clutch.

40% sales increaseWhat changedReported by the client
5.0Quality ratingOut of 5.0 on Clutch
Jul 2024Engagement startedOngoing
$10,000 – $49,999Project sizeAs published on Clutch

Every figure above is published in BlueCo's verified review on Clutch. Nothing on this page has been added to it.

The client

Who BlueCo are

BlueCo is a London-based Amazon agency working with sustainable brands, with a team of 11 to 50 people. In their own description they are an Amazon Climate Pledge Friendly partner agency with direct access to Amazon's Climate Pledge Friendly team.

The work itself is our Amazon SEO service — the same catalogue-first approach, priced exactly as it is on our pricing page. The free audit came first here, as it does on every engagement.

The objective

What BlueCo needed

Increase product visibility and organic sales.

What we delivered against it: Amazon SEO across the catalogue and product listing optimisation, with a compliant review process behind it.

The approach

How the work was done

Sequence matters more than any single step, and on a catalogue this size the order was decided by where the organic headroom was rather than by which listings were easiest to reach.

01

Audit and keyword foundation

A catalogue of this size hides its own problem: the listings that sell get the attention and the ones with no position get none. The audit ranked every product by headroom before a word was rewritten.

  • Catalogue read product by product, not sampled
  • Organic position recorded per ASIN as the starting line
  • Keyword-to-ASIN mapping across the range, so no two products chased one term
02

SEO across the catalogue

Rewriting in priority order rather than alphabetically, with the sustainability claims kept exact — Climate Pledge Friendly language has to survive scrutiny, not just read well.

  • Titles and bullets rebuilt around the mapped terms
  • Backend fields filled with variants rather than a restated title
  • Indexation checked per product instead of assumed from the category
03

Conversion, not just position

For sustainable brands the reason to buy is often a claim the buyer wants evidenced. The page had to carry the proof near the top, where a phone screen ends.

  • Certification and material claims placed where they are read first
  • Image stack ordered to answer the objection each claim invites
  • A+ Content used for the detail that does not fit a bullet
04

Reporting and iteration

Reporting written for an audience who reads reporting professionally — BlueCo are an agency, and vague movement summaries would not have survived the first call.

  • Rank and traffic tracked per ASIN, not as a catalogue average
  • Every change logged so cause and effect stayed legible
  • Priorities re-cut each cycle as positions moved
The outcome

What BlueCo reported

In BlueCo's words, from their review on Clutch, which Clutch verified with them. The one figure here is theirs; we have added none.

40% sales increase

Reported outcome

A 40% increase in sales and a substantial improvement in organic rankings.

5.0 / 5.0

Quality rating

Schedule 5.0, cost 5.0, willingness to refer 5.0.

Jul 2024 – ongoing

Engagement

Project size $10,000 – $49,999, as published on Clutch.

Working with MotionTrust Digital has transformed our Amazon business. We were struggling to get visibility, and their team stepped in with a comprehensive marketing strategy, including listing optimisation and review generation. Within a few months, our sales increased by 40%, and we saw a substantial improvement in our organic rankings. Their attention to detail and understanding of Amazon's algorithms are unmatched.
James Waddington James WaddingtonCo-Founder, BlueCo — London, England

On project management: Every item delivered on time, with clear timelines and regular updates.

What stood out: A personalised approach and a commitment to understanding the business.

What could have been better: Nothing raised.

Working with an agency as the client

BlueCo came to this as an agency themselves, which changes the engagement more than it sounds. Nothing needed explaining twice, the questions arrived already sharpened, and the reporting had to stand up to someone who reads that kind of reporting for a living. It also meant the sustainability positioning was not decoration — Climate Pledge Friendly status is a filter buyers actually use, and listings that carry it need the claim to survive contact with the copy around it.

The catalogue work was the bulk of it. Across a range that size the temptation is to optimise the products already selling, which is the version that shows fastest and matters least; the listings with no organic position are where the headroom sits. Keyword mapping across the whole catalogue first, so no two products chased the same term, then rewriting in priority order, is slower in the first month and the reason the rankings held afterwards.

Get the catalogue SEO method, one article at a time

BlueCo’s work started with mapping keywords across the whole range. The weekly update brings our newest articles on Amazon SEO and listings, written for sellers to use themselves. Email us to join.

FAQ

Questions about this engagement

Is this result verified?

Yes. The outcome, the dates and the ratings on this page all come from BlueCo's own review on our Clutch profile, which Clutch verifies with the reviewer directly. We have not added figures of our own to it.

Why are there no keyword or traffic graphs?

Because BlueCo's published review gives the sales outcome in words and a single figure, not the charts behind it, and we will not draw charts we cannot source. What they reported is what this page shows.

How long did it take, and what did it cost?

The engagement ran Jul 2024 – ongoing. Clutch publishes the project size as $10,000 – $49,999. Our own retainers are published in full, from $999 a month.

Would this work for my account?

If your catalogue has listings that sell and listings that are invisible, probably — that gap is what this engagement was about. The free audit tells you whether it is your gap before you commit to anything.

Can I talk to someone about my own account?

Yes. A 30-minute call with the person who would run the catalogue work — no deck, and nothing hidden, because the prices are already on the site.

Work with us

Want results like BlueCo's on your own listings?

A catalogue with a few strong listings and a long tail doing nothing is the most common thing we see. Book 30 minutes to talk through yours, or get a written audit within 48 hours. Both are free, and we will say so if it is not a fit.