Improve listing visibility, strengthen keyword positioning and reduce wasted ad spend. Here is the work behind it, the outcome CEMBLOC reported, and the verified review you can check it against.
CEMBLOC, manufacturing in England, engaged MotionTrust Digital for ppc · ecommerce marketing (Jan – May 2026). The client reported: more stable keyword positioning, more consistent click-through and reduced wasted ad spend. The engagement is rated 5.0 on Clutch.
Every figure above is published in CEMBLOC's verified review on Clutch. Nothing on this page has been added to it.
CEMBLOC is an England-based manufacturer in the cement and building products sector, with 501 to 1,000 staff, selling on Amazon alongside its trade channels.
The work itself is our PPC management service — the same listings-first restructure, priced exactly as it is on our pricing page. The free audit came first here, as it does on every engagement.
Improve listing visibility, strengthen keyword positioning and reduce wasted ad spend.
What we delivered against it: Listings reviewed for title structure, keyword targeting, descriptions and backend terms; PPC campaigns reorganised.
The order was set by the problem: listings first, so the campaigns were not paying to send trade buyers to pages that could not answer them.
Search term reports, campaign structure, match types and placement data, read against what the listings can actually convert.
Campaigns reorganised so discovery, performance, brand defence and competitor targeting each have their own budget and their own job.
Advertising into a listing that does not convert is the expensive version of the same mistake, so the listing work runs alongside the campaign work.
Spend, ACoS, TACoS and keyword position, reported so the effect of each change is visible rather than inferred.
Taken from CEMBLOC's published Clutch review and verified by Clutch with the reviewer. Nothing here has been turned into a figure they did not give.
More stable keyword positioning, more consistent click-through and reduced wasted ad spend.
Schedule 5.0, cost 5.0, willingness to refer 5.0.
Project size $10,000 – $49,999, as published on Clutch.
What the client reportedMore stable keyword positioning, more consistent click-through and reduced wasted ad spend.
Alex TwiggMarketing Director, CEMBLOC — EnglandOn project management: Communicated clearly throughout, updated consistently and stayed responsive.
What stood out: A practical understanding of Amazon SEO and listing structure, organised and results-focused.
What could have been better: Additional reporting summaries covering long-term keyword movement would have been useful — a fair point, and one we now build into reporting on advertising work.
Cement and building products behave differently from consumer goods in search. The buyer often knows the exact specification, types it, and is not browsing; a broad-match campaign in that world catches an enormous amount of near-miss traffic that will never convert, because the wrong grade of product is simply the wrong product. That is where the wasted spend was coming from, and why restructuring the campaigns mattered more than adjusting bids on the existing ones.
Running alongside trade channels adds the other constraint. Amazon is not the only route to the same customer, so the account has to earn its place rather than be defended at any cost, and the reporting has to be legible to people whose main business is elsewhere. Tightening keyword targeting on the listings first meant the campaigns were advertising pages that could actually convert the traffic they bought — doing it the other way round is how accounts end up paying to send qualified clicks to a page that does not answer them.
The services this engagement used, each on its own or inside one retainer.
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Yes. The outcome, the dates and the ratings on this page all come from CEMBLOC's own review on our Clutch profile, which Clutch verifies with the reviewer directly. We have not added figures of our own to it.
Because CEMBLOC's published review describes the change in spend and positioning rather than quoting the account data, and we are not going to publish figures on their behalf. The review is the record.
The engagement ran Jan – May 2026. Clutch publishes the project size as $10,000 – $49,999. Our own retainers are published in full, from $999 a month.
If your advertising is catching a lot of near-miss traffic on specification-led products, very likely. The free audit reads your search terms and tells you how much of the spend is going to the wrong grade of buyer.
Yes. Book 30 minutes with the person who would restructure the campaigns. There is no pitch deck, and our prices are already public.
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Specification-led products need campaigns that stop paying for near misses. Book 30 minutes to go through your account, or get a written PPC audit within 48 hours. Both are free, with no obligation.