Case study · Amazon SEO

Discoverability improved across a range for Design and development company

Improve organic visibility, increase keyword rankings and optimise product pages. Here is the work behind it, the outcome Design and development company reported, and the verified review you can check it against.

In short

Design and development company, design and development in Sweden, engaged MotionTrust Digital for amazon seo · ecommerce marketing (May – Dec 2025). The client reported: improved keyword rankings, increased organic visibility and stronger discoverability across the range. The engagement is rated 5.0 on Clutch.

Discoverability improved across a rangeWhat changedReported by the client
5.0Quality ratingOut of 5.0 on Clutch
May 2025Engagement startedCompleted
ConfidentialProject sizeAs published on Clutch

Every figure above is published in Design and development company's verified review on Clutch. Nothing on this page has been added to it.

The client

Who Design and development company are

A Swedish design and development company with 51 to 200 staff, selling a product range on Amazon alongside its services. The client published the review without naming the company.

The work itself is our Amazon SEO service — the same vocabulary-first approach, priced exactly as it is on our pricing page. The free audit came first here, as it does on every engagement.

The objective

What Design and development company needed

Improve organic visibility, increase keyword rankings and optimise product pages.

What we delivered against it: A full listing audit and keyword research, then titles, bullets, backend terms and descriptions optimised, with competitor analysis.

The approach

How the work was done

With a design-led range the sequence starts with how buyers describe the products, because that is almost never how the studio describes them.

01

Audit and keyword foundation

The gap on arrival was vocabulary. A design studio names its products the way a catalogue does; buyers search the way a shopper does, and the two rarely meet in a title field.

  • Existing listings read against the terms they could realistically win
  • Search vocabulary collected separately from the studio's own naming
  • Closely related products separated so the range would not bid against itself
02

SEO across the range

Mapping first, then rewriting — with the studio's language kept wherever it is the reason someone buys, and the searchable terms placed where they are indexed rather than admired.

  • Titles rebuilt to carry the searched term and the product name together
  • Backend fields used for the plain-language variants
  • Duplicate terms across the range removed
03

Conversion, not just position

Design-led products sell on presentation, so the constraint was to add search coverage without flattening how the range reads.

  • Benefit and material detail moved above the fold
  • Image order set to answer the questions a considered purchase raises
  • Copy kept in the studio's register rather than genericised
04

Reporting and iteration

The client published their review without naming the company, and the same discretion applied to the work: reporting went to them, nothing was used as material elsewhere without asking.

  • Position and traffic reported per product
  • Changes logged against the dates they went live
  • Plan re-cut as the range changed
The outcome

What Design and development company reported

From this client's own Clutch review, verified by Clutch and published without the company name. We have added nothing to it.

Discoverability improved across a range

Reported outcome

Improved keyword rankings, increased organic visibility and stronger discoverability across the range.

5.0 / 5.0

Quality rating

Schedule 5.0, cost 5.0, willingness to refer 5.0.

May – Dec 2025

Engagement

Project size Confidential, as published on Clutch.

What the client reportedImproved keyword rankings, increased organic visibility and stronger discoverability across the range.

Jonas Svensson Jonas SvenssonMarketing Manager, Design & development company — Sweden

On project management: Managed efficiently from start to finish, with consistent, transparent communication.

What stood out: Specialist knowledge of Amazon SEO and how the search algorithm actually works.

What could have been better: Nothing raised — the client said they were satisfied with the engagement and the results.

An unnamed client, and why the page says so

This client published their review without naming the company, and we have left it that way. It would be easy to dress the page up with a plausible brand name and nobody would check — which is exactly why it is worth not doing. Everything on this page is either in the published review or in our own record of the work.

The engagement itself had a shape we see often with design-led businesses: a product range sold alongside a services business, run by people who care considerably about how the product is presented and have never had to think about how a marketplace search engine reads a page. The two are not in conflict, but they pull in different directions in a title field — the name the studio uses for a piece is rarely the phrase a buyer types. Most of the work was finding the wording that satisfies both, then making sure the range did not compete with itself across a set of closely related products.

Find the words your buyers actually use

This client’s range was named one way and searched another. Our newest articles on keywords, listings and Amazon SEO, in one email a week. Email us to join.

FAQ

Questions about this engagement

Is this result verified?

Yes. The outcome, the dates and the ratings on this page all come from Design and development company's own review on our Clutch profile, which Clutch verifies with the reviewer directly. We have not added figures of our own to it.

Why are there no keyword or traffic graphs?

Because this client published their review without naming themselves, and publishing their account data would undo that. What they chose to publish is what this page carries.

How long did it take, and what did it cost?

The engagement ran May – Dec 2025. Clutch publishes the project size as Confidential. Our own retainers are published in full, from $999 a month.

Would this work for my account?

If your range is named the way a studio names things and searched the way a shopper searches, this is the problem we solved. The free audit shows how far apart the two are on your listings.

Can I talk to someone about my own account?

Yes. Book 30 minutes with the person who would do the work. No deck, and prices are on the site already.

Work with us

Want results like Design and development company's on your own listings?

A design-led range usually needs search coverage added without losing how it reads. Book 30 minutes to talk about yours, or get a written audit back within 48 hours. Free, and we will say if we are not the right fit.